Regional Marketing Lead, East

You’ll join the Demand Generation organization within Carta’s Marketing team. Our mission is to deliver high-impact programs that drive demand, build relationships, and generate pipeline across Carta’s customer segments. 

In this role, you’ll partner closely with our Sales, Business Development, Product Marketing, Events, Insights, Policy, Communications and Demand Gen teams to lead geo-specific strategies and campaign planning. You will report to the Director of Demand Generation and will drive strategy, execute programs management, and analyze performance for optimization. The Regional Marketing Lead is a vital partner to Sales, responsible for creating localized, high-impact experiences that drive engagement, generate leads, accelerate deals, and contribute to revenue.

As a Lead Regional Marketer, you’ll lead the strategy behind Carta’s regional program efforts, defining which channels we show up in, who we target, and how we turn in-person moments into long-term customer engagement. 

You’ll serve as a regional field marketer, developing annual and quarterly go-to-market (GTM) plans, owning program calendars, collaborating with Sales on account targeting, and analyzing campaign effectiveness. While large-scale event execution is led by the centralized Events team, you’ll take the lead on select smaller activations, ensuring every program—big or small—is strategically aligned with regional market needs and Carta’s overall GTM objectives.

What You’ll Do:

• Own the regional marketing strategy for designated U.S. geographies, aligning tightly with sales priorities and business goals.
• Partner with Sales, Business Development (BD), and Product Marketing Management (PMM) to define target audiences, strategic accounts, and messaging for each region.
• Partner with Performance Marketing to execute targeted digital programs specific to the needs of the region, building demand and brand awareness. 
• Work with our Policy and Insights teams to augment our thought leadership and data-driven storytelling in priority regions. 
• Project manage regional marketing calendars, coordinating plans with internal teams and flagging needs for execution.
• Build business cases and briefs for event activations (e.g., premium experiences, conferences, and partner events) collaborating with the Events team for delivery.
• Present post-event findings and recommendations to Sales, Demand Gen, and GTM stakeholders by continuously optimizing future strategy.
• Propose new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI.
• Ensure every regional experience reflects Carta’s mission and brand, creating meaningful and targeted touchpoints.

• 5–7 years of experience in regional marketing or ABM in a B2B SaaS or technology company.
• Strong strategic thinking and project management skills that you’re comfortable building plans and managing cross-functional input, even if you’re not executing the event yourself.
• Proven ability to collaborate with Sales, understand regional priorities, and translate them into actionable marketing plans.
• Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes.
• Fluent in Salesforce and proficient in Marketo, Asana, and Looker 
• Drive, ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
• Clear and concise communicator who can influence across Marketing, Sales, and executive stakeholders.
• Willingness to travel occasionally to major in-market programs or stakeholder meetings (up to ~25%).
• Experience marketing to venture-backed startups, private equity, or other private market audiences.

Nice to Have:

• Background in field strategy roles where execution was centralized elsewhere.
• Familiarity with equity, cap table management, or fund administration platforms that empower the next generation of founders, investors, and owners.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $137,700 - $162,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.