Senior Field Marketing Manager

Summary:

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio’s growth to date has been in North America, a key focus for Clio’s next stage of growth will come from international markets.

Today, Clio has customers in over 130 countries. Although Clio’s EMEA headquarters is in Dublin, there is significant growth potential in the UK, where this role will be based, working closely with the London-based channel and sales teams. We’re only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

As the Senior Field Marketing Manager at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. 

Our wider Marketing team is geographically distributed across Ireland, Canada, the United States, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

We are seeking an experienced and dynamic Senior Field Marketing Manager for EMEA to join our team. The successful candidate will be responsible for developing and executing targeted events and field marketing strategies that drive demand and engagement within the B2B legal tech sector. This role requires a strategic thinker with a hands-on approach, capable of collaborating with cross-functional teams to deliver impactful marketing programs. You are known for your communication and collaboration skills, juggling and priortisation abilities and work well with a tight-knit, friendly, and high-performing team to execute to a high standard. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio’s lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

Role Summary:

Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the UKI region

Generate Qualified Leads: Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth 

Market Intelligence: Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships

What you’ll work on:Strategy Development:

• Develop and implement comprehensive event and field marketing plans tailored for driving growth across segments

• Conduct market research to identify trends, opportunities, and competitive landscape and opportunities to win.

Event Coordination:

• Organise and manage industry events, trade shows, virtual events and partner events, ensuring a strong brand presence and maximum engagement from concept creation through to follow up activities.

• Coordinate logistics, manage budgets, and measure event ROI.

Campaign Management:

• Plan, execute, and optimise multi-channel marketing campaigns, to drive registrations, attendance and lead opportunities.

• Track and report on performance, providing insights and recommendations for continuous improvement.

Partnerships and Alliances:

• Identify and develop strategic partnerships with industry organisations, influencers, and other key stakeholders.

• Leverage partnerships to amplify marketing efforts and expand reach.

Sales Enablement:

• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy.

• Collaborate with sales teams to develop and distribute effective sales tools, including presentations, case studies, and promotional materials.

• Provide training and support to sales teams on marketing initiatives and lead generation tactics.

Data Analysis and Reporting:

• Analyse marketing data to assess the effectiveness of events and campaigns.

• Prepare regular reports and presentations on marketing activities, performance, and insights.

Responsibilities:

• Plan and execute events within budget 

• Develop creative campaigns and approaches to solve regional challenges

• Set goals and define metrics for each event including targeted lead flow 

• Schedule and execute on consistent sales outreach/bi-weekly meetings

• Manage internal field and events communication between sales and marketing 

• Support strategic industry events through logistics planning 

• Represent Clio to counterparts at partners, vendors, and outside vendors 

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Requirements:

• 7+ years of experience in a fast-paced, marketing focused organisation
   

• Proven success in managing events and field marketing programs, along with strategic relationships with partners

• Strong project management, time management, and execution skills 

• Excellent analytical skills and experience measuring data-driven marketing programs

• Embodies strong organisational skills

• Ability to maintain an optimistic, approachable, and self-starter attitude 

• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. 

• Willing to travel up to 50% of the time during peak event seasons

• Proficiency with office productivity applications (e.g., Google Apps, google slides) 

Serious bonus points if you:

• Experience in B2B SaaS

• Legal industry knowledge and/or experience 

• Familiarity with Asana, Salesforce, Looker

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

• Competitive, equitable salary with top-tier health benefits and dental coverage

• Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day

• Flexible time off policy

• Pension contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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The full salary range* for this role is £62,900 to £74,000 to £85,100 GBP..

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers