Senior field marketing manager, conferences

📐 About this role

You'll be responsible for designing and executing conference-focused marketing strategies that drive Writer's presence, partnerships, and revenue growth, globally. As a strategic thinker who excels in fast-paced environments, you'll collaborate with multiple teams to create impactful conference experiences that foster strong customer relationships and contribute to pipeline development.

🦸🏻‍♀️ Your responsibilities

• Develop and execute comprehensive conference marketing plans that align with business objectives

• Build and maintain strategic partnerships with conference organizers, sponsors, and industry influencers

• Drive attendee engagement and lead generation through targeted pre-conference, during-conference, and post-conference processes

• Collaborate with sales teams to identify and pursue high-value opportunities arising from conference participation

• Analyze conference performance metrics to optimize future marketing strategies and improve ROI

⭐️ Is this you?

• Exceptional strategic planning and execution skills

• Self-starter, proactive, and thinks ahead

• Creative mindset - always providing innovative ideas and input

• Proven track record in developing and managing event/field marketing and demand generation strategies, specializing in large-scale conferences

• Loves working on teams - especially with sales, marketing

• Aren’t afraid of tools like Asana, Salesforce, and Canva

• Data-driven approach to decision making

• Passion for generative AI (if you use WRITER — even better!)

• Ability to travel up to 40% of the time for events

🍩 Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup, cell phone, internet

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Compensation Range: $171.1K - $216.4K