Responsibilities:
- User Onboarding for the new ABCmouse: Design and optimize onboarding experiences for our freemium app users, ensuring a seamless introduction to our products.
- Freemium App Experience: Leverage foundational experience in freemium app models to enhance user engagement and retention during the onboarding phase.
- Customer Pain Points: Identify and address customer pain points throughout the user journey, implementing solutions to enhance overall satisfaction.
- Conversion Optimization: Develop strategies to convert free users to paid subscribers, utilizing data-driven insights and user behavior analysis.
- Monetization Events: Design and implement monetization events within the free experience, ensuring they are user-friendly and aligned with our educational mission (e.g., unlocking/opening access to content through paywalls).
- Create concepts, user flows, wireframes, mockups, and prototypes to define, present, and iterate on UX and UI designs.
- Develop style guides and mood boards; guide and systematize visual design features.
- Design engaging and effective marketing materials, including digital ads, social media graphics, and email campaigns.
- Design scalable UI assets in Figma, and adhere to and help develop a design system.
- Create and manage the marketing creative UI toolkit.
- Observe and learn from user behavior, and utilize behavioral data to generate practical insights.
- Understand and incorporate the needs and preferences of our audience into the development of the user experience.
- Collaborate with the Monetization team to understand project objectives, target audience, and brand guidelines.
- Proactively collaborate across teams to uphold a unified user experience and consistent visual identity as new projects are developed.
- Act as a UX expert and advisor to the team on principles, standards, and best practices.
- Communicate design processes, ideas, and solutions effectively to teams and stakeholders; incorporate feedback to refine designs.
- Understand technical and business requirements; strive to deliver intuitive and user-centered solutions.
- Stay up to date with industry trends, design tools, and best practices.
- Collaborate with technical artists to deliver production-ready Rive files, including configuration for localization, data-driven content, and dynamic layouts.
- Familiarity with localization systems and delivering content for localized products is a plus.
- Comfortable working with A/B testing to evaluate design effectiveness.
Minimum Qualifications:
- Bachelor’s degree in HCI, Design, Graphic Design, Industrial Design, or a related area (or equivalent combination of education and experience).
- 6+ years of experience in UX/UI or product design, ideally working on consumer-facing mobile or web apps.
- Strong background in freemium product design, with a focus on converting free users to paid subscribers in a way that feels user-first and value-driven.
- Proven success designing and optimizing onboarding flows through monetization.
- Deep understanding of user behavior and what drives engagement across freemium experiences.
- Strong skills in Figma — comfortable working in both low-fidelity wireframes and high-fidelity mockups.
- Ability to translate data and research into actionable design improvements.
- Clear communicator who can share ideas, get buy-in, and collaborate with marketing, product, and engineering teams.
- Comfortable taking ownership of the full user journey — not just designing polished screens, but solving real problems.
- Direct experience working with educational or children’s apps is a big plus.
- Experience implementing designs in Rive, or similar technical frameworks like Unity or Unreal, is a plus.
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What We Do
Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of 500+ individuals comprised of nationally renowned educators, curriculum experts, designers, animators, engineers, and more. We develop engaging, effective digital learning technology and content to help children build a strong foundation for academic success.
Our flagship product, ABCmouse.com Early Learning Academy, is a comprehensive curriculum and the #1 brand in kids’ education. To date, more than 30 million children worldwide have completed over 6.8 billion Learning Activities on ABCmouse. In 2019, Age of Learning launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities—including games, books, original animated and live action series, and more—in a fun and safe virtual world. And in 2021, we launched My Math Academy, a groundbreaking personalized, adaptive digital learning system (available for schools) that individualizes math instruction for every child through AI-driven technology. Other Age of Learning programs include immersive English language learning products for children in China and Japan and ReadingIQ, a digital library and literacy platform.
We are committed to helping all children succeed. Through the Age of Learning Foundation, we make our research-proven educational products available at no cost to millions of children in need through schools, libraries, Head Start programs, community centers, and other governmental and non-governmental organizations. Our work has served communities on 5 continents and continues to grow today.
As we expand our global reach and increase the educational impact of our programs, we’re looking for passionate, ambitious, and collaborative leaders to become a part of our growing team.
