WPP

Senior Executive, Paid Search

Reposted 5 Days Ago

Be an Early Applicant

İstanbul, Fatih, İstanbul, TUR

In-Office

Mid level

AdTech • Marketing Tech

The Role

The Senior Executive, Paid Search is responsible for executing paid search campaigns, optimizing performance, conducting analysis, and ensuring quality reporting.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Media Management and Delivery Team:

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact

We’re looking a Senior Executive, Paid Search and as a Senior Executive, Paid Search you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.

Skills and Experience

Campaign Management

Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

Operational Excellence

Conduct performance analysis, internal data maintenance, issue identification and solution development.
Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

Qualifications

2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification).
Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).
Self-motivated and able to manage your and your direct report’s time effectively.
Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.

Skills Required

2-4 years of experience in digital marketing and paid search
Current certifications from Google Ads
Understanding of bid management and PPC technology platforms

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.