The Role
Own the complete inbound and outbound inside sales funnel for iPrep licenses and subscriptions. Responsibilities include prompt lead response, qualification, pitching, objection handling, follow-ups, payment confirmation, CRM management, pipeline development, proposal and payment-link sharing, funnel tracking, revenue reporting, and conversion improvement. The role serves parents, students, schools, and coaching centers, requiring close collaboration with marketing and growth-sales teams.
Summary Generated by Built In
Senior Executive - Leads and Inside Sales
1. About iDream Education
2. Role Summary
3. Key Responsibilities & Deliverables
5. Key Skills & Competencies
Location: Sector-32, Gurgaon, Haryana
Role type: Full-time, Work from Office
Experience: 3-5 Years of Direct & Relevant experience with outcome ownership
Industry Preference: EdTech, Education SaaS, or Content-tech.
1. About iDream Education
Vision: Unlimited Learning. Unlimited Growth. For Everyone.
Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being's fullest potential — in all dimensions of life.
Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.
iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:
- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalised Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring
- iPrep App for a one-stop learning platform across Android, iOS, and Web
Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.
Company website: www.idreameducation.org
iPrep website: www.iprep.in
iDream Education is looking for a driven, detail-oriented person for the position of Senior Executive – Leads & Inside Sales to own and drive the full inside sales funnel for iPrep's Single Licenses and online subscriptions. This role is central to iDream's mission of making learning accessible to every parent, student, and small school, in partnership with the Growth - Sales team and the reporting manager.
The team member will take end-to-end ownership of incoming leads and inside sales, managing the complete journey from the first response to lead qualification, follow-up, pitching, conversion, and payment confirmation. The role will be responsible for timely lead response, consistent follow-ups, strong pipeline management, and conversion of qualified leads into revenue. The role also requires close cross-functional collaboration with CRM and reporting systems and the channels that generate leads.
1. Incoming Lead Management & Conversion
- End-to-End Lead Ownership: Take complete ownership of all incoming leads received — from first response and qualification through follow-up, pitching, conversion, and payment confirmation.
- Inbound Lead Response: Respond to incoming leads promptly, understand their requirements, and ensure that relevant enquiries are appropriately captured and followed up.
- CRM Logging: Maintain accurate and up-to-date lead information in the CRM, including lead source, query type, qualification status, and next steps.
- Follow-Up Ownership: Manage follow-ups effectively throughout the sales journey and ensure that active leads continue to move through the funnel.
- Funnel Reporting: Track and report on the lead funnel, including new, active, converted, and dropped leads, along with key reasons and conversion trends.
2. Inside Sales & Subscription Revenue
- End-to-End Sales Ownership: Own the complete inside sales cycle for Single License and online iPrep subscription sales, including qualification, need assessment, product pitching, objection handling, follow-ups, negotiation where applicable, and payment confirmation.
- Pipeline Management: Build and maintain a healthy sales pipeline and actively work towards achieving revenue targets.
- Proposal Turnaround: Prepare and share relevant proposals or payment links with qualified leads in a timely manner.
- Revenue Reporting: Track and report on sales performance, including units sold, revenue by product type, and conversion rates.
3. Outbound Outreach & Pipeline Building
- Pipeline Support: Support pipeline growth through targeted outbound outreach to parents, students, schools, and coaching centres for relevant iPrep products, while maintaining clear CRM tracking.
- Targeted Outreach: Identify and reach out to relevant prospects who may have a need for iPrep's Single Licenses and online subscriptions, building additional opportunities beyond incoming leads.
- Continuous Improvement: Identify opportunities to improve lead response, follow-up, qualification, and conversion approaches and share recommendations with the team.
- Conversion Tracking: Monitor the effectiveness of outbound outreach and contribute to improving outbound conversion.
4. CRM Hygiene & Reporting
- Real-Time Data Management: Keep CRM records accurate and updated across lead interactions, stage changes, follow-ups, and conversions.
- Pipeline Visibility: Maintain clear visibility of active leads, upcoming follow-ups, and opportunities in the closing stage.
- Performance Reporting: Prepare regular reports covering lead generation, outbound activity, funnel movement, and revenue performance.
- Traceability: Ensure that all sales and relevant customer interactions are accurately recorded in the CRM.
- Education: Graduate in any discipline; a background in business, marketing, or communications is a plus. A strong track record in inside sales or telesales can substitute for a specific degree.
- Experience: 3–5 years of experience in inside sales, telesales, lead management, or lead conversion, with demonstrated ownership of an inbound sales funnel and responsibility for conversion and revenue targets.
- Industry Preference: Experience in the EdTech industry is preferred, particularly experience selling education products, digital learning solutions, subscriptions, or similar products.
- Other Requirements: Comfortable with high-volume sales conversations, follow-ups, and fast-paced inside sales environments. This is a largely office/remote-based selling role with no significant travel expected. The work location will be Gurugram, Haryana.
- Inside sales & consultative selling — needs-based questioning, objection handling, and value-based closing for price-sensitive parents and small schools.
- CRM proficiency & lead funnel analytics — comfort with CRM configuration, stage management, and reading funnel/revenue reports.
- Digital product positioning — pitching iPrep's online subscriptions and Single Licenses differently for parents/students (B2C) versus small schools and coaching centres (B2B2C).
- Communication — clear, persuasive written and verbal communication in English and Hindi (a regional language is a plus), suited to fast-moving sales conversations.
- Collaboration — works closely with the reporting manager and marketing/lead-generation channels to keep the pipeline and targets aligned.
- Integrity: Logs every lead and every rupee of revenue accurately in the CRM — the pipeline reflects reality, not a rounded-up version of it.
- Impact: Treats every follow-up as a step toward getting a child or a school closer to learning, not just a number to close for the month.
- Excellence: Keeps improving response times, follow-up quality, and conversion rates, continuously testing and refining approaches instead of repeating what's comfortable.
- Collaboration: Works closely with the reporting manager and marketing/lead-gen channels, flagging blockers early instead of letting leads go cold.
This is a high-impact, fast-paced role where your daily follow-ups and pitches translate directly into more parents, students, and schools accessing iPrep's learning platform. You will own the full inside sales funnel — from first response to payment confirmation — and build the outbound muscle that reduces the team's reliance on inbound alone, with growth into a larger inside sales or growth-sales leadership role as the pipeline and revenue you build scale up.
Skills Required
- Graduate in any discipline, or equivalent strong inside sales or telesales track record
- 3-5 years of direct and relevant experience in inside sales, telesales, lead management, or lead conversion
- Demonstrated ownership of an inbound sales funnel and conversion or revenue targets
- Experience in EdTech, particularly selling education products, digital learning solutions, subscriptions, or similar products
- Comfort with high-volume sales conversations, follow-ups, and fast-paced inside sales environments
- Inside sales and consultative selling skills, including needs-based questioning, objection handling, and closing
- CRM proficiency, lead funnel analytics, stage management, and revenue reporting
- Ability to position digital products for B2C and B2B2C audiences
- Clear, persuasive written and verbal communication in English and Hindi
- Regional language communication skills
- Ability to work from the office in Gurugram, Haryana
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The Company
What We Do
iDream Education works to facilitate universal access to learning and growth through technology-enabled education. It partners with governments, NGOs, CSR organizations, education stakeholders, and edtech providers to deliver bilingual digital content and learning platforms for students in Grades 1–12. Its iPrep platform supports smart classrooms, digital libraries, personalized adaptive learning, teacher enablement, and continued learning through tablets and mobile devices.
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