Senior Executive, Employer Brand and Campus Activation

Job Title: Senior Executive, Employer Brand and Campus Activation

Work Location: Mumbai HO

BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB

Unilever is one of the largest consumer goods companies in India and has been in operation for over 90 years. The Employer brand & Campus activation manager is responsible for bringing alive our future-ready employer value proposition & attracting stunning talent from top-tier campuses for fuelling business growth. We are looking for someone who is passionate about the early careers space and can bring creative thinking to amplify our brand reach and influence.

It is an exciting time to be part of the Unilever India HR team & work on the employer brand agenda where a strong foundation has been built over the years and yet constantly adapts to business transformation, emerging talent trends, the future of work, and digital innovation.  HUL’s attractiveness as an employer is at its all-time high & we have been consistently voted the No. 1 Employer of Choice across sectors.  We are the most followed FMCG company on LinkedIn with over 3.9Mn followers and have also activated alternate platforms like Instagram successfully with over 22k followers to leverage the power of social media and dial up our digital presence.

This role will equip the incumbent to drive strategy in action, impact change and build influence as one works with a diverse internal network (HUL Management committee, global EB community & and a breath of external partners.

FUNCTION INTRODUCTION

Human resources is a strategic function that facilitates effective people management practices. It helps organizations optimize their human capital to achieve their goals and objectives.

JOB RESPONSIBILITIES

Following are some of the key responsibilities -

I. Talent attraction: Engaging and building partnerships with tier 1 B-schools & tech schools to get prime hiring spots during campus placement season and designing an inclusive hiring process to attract top talent as per the business demand plan in a highly competitive talent landscape.

• ULIP – the Unilever Leaders Internship program is our most significant route to talent & allows us to assess potential candidates through a 2-month robust internship program whilst giving them an experience of our iconic brands, business fundamentals, distinctive capabilities, and future-ready culture. Assist in the execution of the ULIP (Unilever Leaders Internship Program), ensuring a robust internship experience and contributing to the management trainee pipeline.

• HUL Foundation School – Planning an effective campaign to attract the right profiles for the pre-MBA foundation school initiative that helps us engage with top talent before they enter Business school is an important competitive advantage the incumbent will need to further dial up and sustain.

• Unlocking Diverse talent pools – Assist in identifying and engaging diverse talent pools, including specialized, international, and non-MBA candidates.

• Improving Intake Quality – the endeavor should be to get better from the best – thus while we dial up campus intake, effort needs to be made to maximize the count from our top 5 campuses

II. Campus Activation: Building a strategic plan & designing a framework for HUL to land its employer proposition at scale & with impact with the desired target group.

• Execute strategic campus activation plans.

• Execute initiatives to enhance brand salience and spotlight talent.

• Actively engage with campus committees and facilitate in-person activations.

• Contribute to the amplification of reach through digital showcases and social media campaigns.

• Play a key role in the execution of signature business case competitions (LIME, FinAce & Techtonic).

III. Building Brand Love: Ongoing engagement with target group through new-age digital mediums

• Identifying & Unlocking strategic partnerships to dial up followership, engagement, and impressions on social media (HOB, Mad over Marketing, Inside IIM)

• Leveraging global EB assets and campaigns to spotlight India talent, digital-first roles, and our career proposition

IV. Unilever Future Leaders Program: HUL’s management trainee program has a legacy of over 50+ years and is renowned for building leaders for not just the company but the industry. Running the program with rigor and delivering a world-class experience is one of the critical tasks from this role

• Assist in delivering a world-class experience for management trainees.

• Support the creation of an accelerated learning environment and immersive stints.

• Aid in stint planning, feedback loops, project charters, and tutor quality.

• Support the nurturing ecosystem through coaches, tutors, and buddies.

• Assist in evolving program design and implementing talent retention levers.

• Assist in talent casting and career counseling.

V. Other Tasks:

• Ownership of the employer brand & UFLP budgets

• Liasoning with vendors & creative channel partners

Profile & skills: 

 We are looking for an outstanding individual who demonstrates the following: 

• Ability to manage multiple projects and priorities at the same time.

• Strong relationship-building and influencing skills to get business leaders to be advocates of the brand

• Bring outside-in perspective and constantly design and deploy interventions ahead of the market

• Basic appreciation of brand-building tenets, creative thinking & ability to innovate.

• Ability to use data and insight to unlock new opportunities that generate value

• Understanding of social media platform capabilities- being prepared to experiment and try out new tools & technology

• Written and verbal communication skills, understanding audiences, timing, and connecting the dots in all channels.

• Highly collaborative working style across different teams in the organization and externally oriented.

 Desirable:

• Proven experience in managing senior stakeholders, internal and external, and delivery through others

• Demonstrated strong organizational awareness and business understanding

WHAT YOU NEED TO SUCCEED

EXPERIENCES AND QUALIFICATIONS

• Essential Experience - 5+ Years experience

• Educational Qualification- Post Graduate Diploma or equivalent in Personnel Management/ Human Resource Management.

KEY SKILLS REQUIRED University relations, Stakeholder management, Creative & Strategic thinking

LEADERSHIP

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, and spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

• PURPOSE & SERVICE: Has humility, and understanding that leadership is service to others, inside and outside Unilever.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.