The Role
The role involves executing digital campaigns on e-Commerce platforms, understanding campaign objectives, and improving client campaign performance through analysis and strategic insights.
Summary Generated by Built In
Reporting of the role:
Manager / Senior Manager, Buying - e-Commerce Team
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
- Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing
- A revenue driving role with the market leader in a high growth sector of the marketing services industry
In this role, your goals will be:
In three months:
- Execute /Creation of Search digital campaigns with minimum supervisions from the Manager
- Have an understanding of the roles and features of various e-Commerce platforms
In six months:
- To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives
- Able to work independently and in a team
- Contribute to strategy building for a campaign
- Command in CROI, ROAS, CPS - KPI based campaign
In 12 months:
- Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign
- Able to set clear goals and KPIs for all proposed campaigns
WPP Media Responsibilities:
WPP Media team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The following are the responsibilities of the WPP Media e-Commerce Buying team and the varying degree of complexity is subject to individual job level:
- Understanding of WPP Media deliverables and campaign KPIs.
- Understand media behaviors and how the target audience defined by the Social Buying team interacts with the e-Commerce platforms (i.e. Lazada, Shopee, Amazon etc.)
- Understand the dependencies and interactions with both Search (i.e. Google, Microsoft Advertising) and Social (i.e. Google, Facebook, LinkedIn, Twitter) touchpoints
- Engage with e-Commerce platforms to book, buy, plan, setup and execute media activation campaigns on behalf of the client and setup correct tracking to ensure to be able to report on the campaign performance
- Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media team accordingly
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
- Continuously expand and share knowledge and understanding of new trends, channels and technologies across e-Commerce activation
What your day job looks like at WPP Media:
- Execute e-Commerce campaigns on major platform (Lazada, Shopee, Amazon etc.) for all GroupM agencies
- Support managers on full funnel planning tactics for e-Commerce activation (awareness, consideration and conversion touchpoints) across multiple e-Commerce platforms both core platforms (i.e. Lazada, Shopee, Amazon etc.)
- Implement e-Commerce campaign activities for established local and global brands across multiple industries
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain e-Commerce platform certifications when available
- Ideally obtain Facebook Blueprint Planner and Buyer certifications to ensure that you understand the end to end journey for a campaign
- Any other project or tasks as assigned from time to time
What you'll bring:
- Strong analytical, creative thinking, problem solving and time management skills
- Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints Knowledge of digital marketing or hands-on execution experience across any Social platforms preferred
- Proactively seek feedback on your work to take it to the next level
- Detail oriented, meticulous, responsive to deadlines and able to multitask
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
Minimum Qualifications:
- Bachelor’s degree or diploma in majors as Media & Advertising, Mass Communication, Digital Marketing, Computer Science or equivalent experience
- Any working experience in Digital Marketing or relevant internship programs
- Proficient with Microsoft Excel and PowerPoint
- Strong desire to learn and grow
- Effective communication skills and ability to adjust to a fast-changing environment
- Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
- Passionate about digital media and technology and eager to keep learning
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Top Skills
Amazon)
Digital Marketing Platforms
E-Commerce Platforms (Lazada
Excel
Microsoft Powerpoint
Shopee
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The Company
What We Do
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