About You
The Senior Executive, Digital Marketing, is responsible to strategize, execute and optimize digital marketing efforts for CARSOME Academy Malaysia. This role requires a dynamic individual with a deep understanding of digital marketing trends, a passion for driving online engagement and the ability to lead key digital touchpoints that align with the overall marketing strategy and KPIs.
Your Day-to-Day :
Digital Strategy & Campaign Management:
● Develop, implement and manage comprehensive digital marketing strategies to enhance brand visibility and drive lead generation across digital platforms.
● Lead the planning and execution of initiatives across multiple digital touchpoints, including but not limited to website, social media and online advertising.
● Collaborate closely with the Marketing Manager to ensure alignment with overall marketing goals and objectives.
● Work closely with CARSOME’s Performance team on online media planning, managing and optimizing online campaigns.
Social Media Management:
● Oversee social media content planning and execution, ensuring consistent brand messaging across all channels.
● Monitor social media trends, community engagement and analytics to optimize performance and enhance CARSOME Academy’s online presence.
● Manage social media communications, coordinating with the Regional Creative Manager for the development of visually compelling and engaging contents.
Content Creation & Optimization:
● Drive the creation of digital content, including static contents, video contents and other formats to support marketing efforts.
● Able to read and proofread creative copies, both in Bahasa Malaysia and English, ensuring clarity, tone and alignment with brand guidelines.
Analytics & Reporting:
● Utilize digital analytics tools to monitor, measure and report on the performance of all digital marketing touchpoints.
● Provide actionable insights and recommendations based on data analysis to continuously improve the effectiveness of digital marketing efforts.
● Prepare bi-weekly reports on key metrics, KPIs and ROI for digital marketing activities.
Partnerships & Collaboration:
● Collaborate with CARSOME Academy’s internal teams, CARSOME Group and partners to enhance digital marketing efforts.
● Engage in grassroots activations, including collaborations with school counselors, school fairs and seminars, to expand CARSOME Academy’s reach
and build relationships within the education and automotive industry.
Requirements:
● Minimum Bachelor’s degree in marketing, digital marketing or a related field.
● Minimum of 3-5 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
● Expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, TikTok Ads and social media platforms. Experience in a CRM platform is a plus.
● Strong analytical skills with the ability to interpret data and make data-driven decisions.
● Exceptional command of Bahasa Malaysia and English, with excellent writing and proofreading skills.
● High level of initiative, creativity and strategic thinking.
● Strong interpersonal skills and the ability to work collaboratively in a team environment.
● A passion for education and experience in the education industry is an advantage.
Top Skills
What We Do
CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand, Singapore, and the Philippines, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience. The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient, and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 1,700 employees across all its offices. CORE VALUES: • Customer First • Your Problem is My Problem • Yesterday's Best is Today's Baseline • Think Big, Start Small • Do More With Less • Stay Grounded • Be an Owner For more information, please visit www.carsome.com. CARSOME Sdn Bhd (1101954-M)
