The Role
Drive internal communications, CEO messaging, employee engagement, culture storytelling, employer branding, and employee advocacy initiatives. Execute town halls, leadership updates, recognition campaigns, and engagement programs while translating company culture into authentic content for LinkedIn and careers platforms. Partner with HR, leadership, and cross-functional teams to manage campaigns, develop employee stories, strengthen organizational culture, and support talent-branding efforts.
Summary Generated by Built In
Role Overview :
This role will drive internal communications and employer branding initiatives, supporting the CEO
Communication Office in building a strong, consistent, and engaging employee narrative. The role focuses
on enhancing employee engagement, strengthening culture storytelling, and enabling employee advocacy
aligned to Incture’s values and growth journey.
Key Responsibilities :
1. Internal Communication Execution
• Execute structured internal communication aligned to CEO messaging (emailers, Teams,
leadership updates)
• Support planning and execution of CEO-led communication formats:
- Townhalls
- Employee updates
- Leadership messages
• Ensure consistency in tone, messaging, and frequency across internal channels
2. Employee Engagement & Culture Storytelling
• Partner with HR and leadership teams to drive communication around:
- People programs (R&R)
- Values and culture initiatives
- Organizational milestones
• Develop and execute campaigns highlighting employee journeys and experiences
3. Employer Branding (Inside-Out)
• Build and manage employee storytelling pipelines (employees, alumni, leaders)
• Translate internal culture into content for external platforms (LinkedIn, careers page)
• Support talent branding initiatives (campus, diversity, women in tech)
4. Employee Advocacy Programs
• Design and execute structured employee advocacy initiatives
• Enable employees with content, toolkits, and storytelling formats
• Drive participation across key talent segments (Garudas, leaders, delivery teams)
5. Campaigns & Engagement Initiatives
• Execute internal campaigns such as:
- Incture Pulse: Team Spotlight
- Anniversary campaigns (20 years)
- Engagement-led initiatives across locations
• Drive engagement on Teams and internal platforms (DM Screens)
Required Skills & Experience:
• 4–5 years in internal communications, employer branding, or corporate communications
• Experience in B2B, technology, consulting, or enterprise organizations preferred
• Strong writing and storytelling skills across digital and leadership formats
• Experience partnering with HR, leadership, and cross-functional teams
• Ability to manage multiple campaigns in a fast-paced environment
• Familiarity with collaboration tools such as MS Teams and social storytelling platforms preferred
Key Attributes
• Strong storytelling and content creation mindset
• High ownership and execution agility
• Ability to work in ambiguity and build processes from scratch
• Strong stakeholder management with HR and leadership teams
• High empathy and people-first communication style
• Strong visual and campaign thinking
• Ability to translate culture into authentic narratives
Skills Required
- 4-5 years of experience in internal communications, employer branding, or corporate communications
- Strong writing and storytelling skills across digital and leadership formats
- Experience partnering with HR, leadership, and cross-functional teams
- Ability to manage multiple campaigns in a fast-paced environment
- Experience in B2B, technology, consulting, or enterprise organizations
- Familiarity with collaboration tools such as Microsoft Teams and social storytelling platforms
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The Company
What We Do
Incture is a provider of digital and AI solutions and products for SAP customers. Founded in 2006, it delivers solutions on SAP Business Technology Platform and hyperscale platforms, including application development, automation, data analytics, integration, and SAP core services. Its Cherrywork suite provides packaged, AI-powered digital applications and hyper-automation, helping enterprises modernize operations, improve efficiency, and achieve measurable business outcomes across global markets.
