Key Responsibilities
- Develop and execute comprehensive digital marketing strategies in partnership with the group marketing team.
- Manage and operate the company’s e-commerce platform, handling day-to-day operations including order processing and customer experience management.
- Plan and implement search engine optimization (SEO), digital advertising, content creation and optimization, and social media post creation.
- Analyze platform performance using analytics tools and provide actionable insights to improve visibility, traffic, and conversions.
- Run targeted online ad campaigns across relevant digital platforms.
- Maintain and regularly update all social media accounts and digital touchpoints.
- Lead and support the preparation of physical catalogues using our bra trim materials, bringing creativity and visual impact to the materials presented.
- Conduct market research to support both e-commerce and direct business initiatives, keeping abreast of trends, customer behavior, and competitor activities.
- Coordinate and execute e-commerce-driven promotions and campaigns to increase engagement and sales.
- Ensure timely shipment of products and handle post-purchase communication including customer reviews and inquiries.
- Create and manage promotional content and materials to support digital and offline marketing initiatives.
- Perform other duties aligned with the role as required by management.
Qualifications & Experience
- A degree in Business Administration, Marketing, Digital Marketing, or a related field.
- A certificate or diploma in online marketing or e-commerce will be a strong advantage.
- Minimum 3 years of experience in a digital marketing or e-commerce role.
- Solid knowledge of e-commerce platforms, social media, content publishing, SEO, paid advertising, and analytics tools.
- A creative thinker with strong written and visual communication skills.
- Highly self-motivated, organized, and results-driven, with the ability to work independently.
- Passionate about digital innovation, customer experience, and the evolving e-commerce landscape.
If you’re ready to take on a challenging and rewarding role where your creativity and digital expertise can make a real impact, we’d love to hear from you.
Apply now and be a part of a forward-thinking team driving digital transformation in the apparel industry.
Skills Required
- Degree in Business Administration, Marketing, Digital Marketing, or related field
- Certificate or diploma in online marketing or e-commerce
- Minimum 3 years of experience in digital marketing or e-commerce
- Knowledge of e-commerce platforms, social media, SEO, paid advertising, and analytics tools
- Strong written and visual communication skills
What We Do
MAS is an innovation driven company founded on a perfect blend of daring and visionary thinking. Focusing on fashion and lifestyle, we are one of Asia’s largest manufacturers of intimate apparel, sportswear, performance wear and swimwear and provide IT solutions to the apparel and footwear industry worldwide. MAS nurtures and drives a culture of excellence where over 114,000 global associates activate their full potential. Our identity, which goes beyond great products, is deeply embedded in community well-being and nurturing world-class teams.
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