What You'll Do!
- Partner with demand gen marketing team, BDRs, Sales, and broader Marketing counterparts to build an integrated field events plan to drive pipeline generation and brand awareness.
- Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute the overall events strategy.
- Lead and oversee execution of virtual and in-person field events, including tradeshows, industry, and partner events globally.
- Manage the field events calendar; proactively review existing events and identify additional industry tradeshows, events, and sponsorship opportunities that will impact pipeline and brand awareness.
- Develop creative ideas to expand brand recognition and drive interaction at events, including design elements, activities, and more.
- Develop and implement new processes that drive event success.
- Manage and track events budget and spend.
- Measure and report on event-generated and influenced pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.
- Manage branded company swag strategy, including sourcing, distribution, and storage.
What We Are Looking For
- Required: Bachelor’s degree
- 4+ years of proven experience in a B2B marketing and events role
- Analytical, data-driven mindset to develop plans aligned with company objectives and pipeline goals.
- Experience in developing and executing integrated event strategies in collaboration with various teams.
- Experience in tracking event contribution to pipeline health and reporting on ROI.
- Experience building strong relationships with cross-functional teams and senior management.
- Strong project management and organizational skills with the ability to independently manage multiple initiatives at once.
- Process-oriented.
- Creative problem-solving skills and willingness to think “out of the box.”
- Working knowledge of Salesforce.
- Willingness to travel 35%-50% (aligned with all current safety protocols).
- Excellent written/oral communications and analytical skills.
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What We Do
Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most. Emburse brings together some of the world’s most powerful and trusted expense and AP automation solutions, including Abacus, Captio, Certify, Chrome River, Nexonia and Tallie. The company’s innovative offerings, which are uniquely tailored for specific industries, company sizes, and geographies, are trusted by more than 4.5 million users in more than 120 countries. Over 14,000 customers, from start-ups to global enterprises, including Boot Barn, Grant Thornton, Telefónica, Lufthansa Systems, and Toyota rely on Emburse to make faster, smarter decisions, empower business travelers to recapture lost nights and weekends spent doing tedious expense management, and help make users’ lives -- and their businesses -- better.
