Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading universities and industry partners to offer a broad catalogue of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.
We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview:
As the strategic regional digital marketing leader for Coursera Enterprise in the Americas, you will own the end-to-end digital acquisition funnel for one of our largest regional markets. You will architect, execute, and optimize multi-channel programmatic and Account-Based Marketing (ABM) strategies that directly translate to significant pipeline generation and revenue acceleration. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.
Responsibilities:
- Spearhead the development and execution of the AMER marketing strategy with a direct focus on exceeding quarterly SAL, pipeline, and revenue-influenced goals through all digital channels.
- Launch full-funnel marketing to drive lead generation and conversion through our ABM strategy and tactics like webinars, email marketing, organic/paid media, content syndication, and publisher placement.
- Manage AMER campaign execution through alignment and collaboration with teams across the marketing organization, including product marketing, regional marketing, content marketing, brand and creative (B&C), and marketing operations (MOPs) to deliver a unified message to target audiences.
- Institute a rigorous, data-driven optimization framework (e.g., waterfall analysis, lead-to-opportunity velocity) to continuously maximize ROI, improve efficiency, and prove the incremental value of digital investment to executive stakeholders.
- Measure, analyze, and make recommendations to optimize campaign performance to improve ROI across channels and tactics.
- Work closely with product marketing and sales enablement teams to create relevant messaging to improve the lead follow-up process and drive conversion rates to maximize campaign impact.
Basic Qualifications:
- 5+ years leading and executing B2B marketing campaigns and programs in a fast-growth environment.
- Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns.
- Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs.
- Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred.
- Track record of successfully managing multiple deadlines, with attention to detail.
Preferred Qualifications:
- Expertise in leveraging predictive intent data (e.g., 6sense, Demandbase) to shape, prioritize, and defend digital media budget allocation.
- Experience in a high-growth, globally-matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders.
- Relevant professional certifications (e.g., Marketo Certified Expert, Google Ads/Analytics Certified).
If this opportunity interests you, you might like these courses on Coursera:
- Storytelling and Influencing: Communicate with Impact
- Strategic Innovation: Managing Innovation Initiatives
- Artificial Intelligence in Marketing
Compensation:
US Zone 1
- This role is not available in Zone 1
US Zone 2
- This role is not available in Zone 2
US Zone 3
- $131,860 - $164,825
US Zone 4
- $122,740 - $153,425
The range(s) listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSUs.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set, and internal equity.
- US-Z1: Bay Area
- US-Z2: NYC and Seattle Metro
- US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
- US-Z4: All other U.S. states
Top Skills
What We Do
Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.
We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.
Why Work With Us
People who thrive at here are customer-first builders who deeply understand our learners and partners, translate their needs into simple, high-impact solutions, and refuse to stop at “good enough.” They own outcomes end to end, move fast, simplify ruthlessly and iterate relentlessly on the metrics that matter to invent the future of learning.
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