Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.
As a Senior Engineer - Marketing Technology, you’ll serve as the strategic and technical leader of our complete marketing technology ecosystem. The impact of this role is huge, as the marketing team supports multiple audiences: B2G (thousands of transit decision makers), B2C (hundreds of services), Investors (Via is a public company), and internal (1000+ colleagues). This is a hands-on, operational and strategic role focused on translating marketing goals into reality: designing, building, measuring success, scaling and optimizing the systems that power Via’s marketing engine.
What You'll Do:
- Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI.
- Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling.
- Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: grow Ridewithvia.com (built on hubspot) to become a leading transit education platform, execute the account-based marketing (ABM) personalization strategy, implement SEO and GEO strategies, develop the web & email component-based system for scale and self-service, implement global accessibility (WCAG) and privacy (GDPR/CCPA) standards.
- Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce (we do have a salesforce owner - this role will be collaborative). B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar). Platform automation integrations, and secure provisioning.
- Contribute to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth.
- Facilitate AI experiments based on accurate data, that eventually make a difference at scale.
- Enable accurate end-to-end measurement and reporting.
Who You Are:
- Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed).
- Front-end and Web dev experience (JavaScript, React, HTML, CSS)
- Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution.
- AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market.
- Builder & prototyper mindset: You have side projects, build your own tools and experiments.
- Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team, wider marketing department, commercial team, exec team, product team. Ability to understand other people’s goals & constraints.
- Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment.
- Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress.
- Highly organized and detail-oriented: nothing slips through the cracks on your watch.
- Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly.
- Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high.
- Curious, proactive, and solution-oriented: you’re always two steps ahead.
- Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome.
- Experience in tech, start ups or fast-paced in-house environments is welcome.
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $140,000 - $170,000 per year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
Top Skills
What We Do
We build technology that changes the way the world moves. Our guiding principle is simple: the future of transportation is dynamic, shared public mobility — the kind that reduces carbon emissions across cities, compliments existing transit infrastructure, and provides equitable access to efficient, affordable ways of getting around. For everyone.
Why Work With Us
You’ll work in an established startup that’s growing at staggering speed. We have plenty of room for the most bold among us to dream it up and make it happen. You’ll be empowered to experiment, and encouraged to challenge what we’ve already done while making stuff no one’s even thought of yet.
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