Job Description
Position Summary
The Senior Energy Efficiency (EE) Marketing Specialist is responsible for developing and managing successful marketing activities that increase awareness and participation for utility EE programs. This position works closely with EE Team staff and other departments within the organization to identify and pursue opportunities to drive customer participation for EE programs within multiple jurisdictions. The Senior EE Marketing Specialist will also ensure marketing activities are in accordance with relevant statutory objectives and regulatory requirements
Tasks and Responsibilities
• Works closely with Energy Efficiency Marketing leadership and staff to support EE program participation growth by developing content marketing and demand generation strategies that drive awareness and engagement.
• Responsible for the deployment of multichannel EE marketing plans within approved budgets across various campaigns, mediums, and delivery channels.
• Leads projects to develop marketing campaigns, messaging, brand collateral, and long-term strategies that relate to the progress and success of the Company’s EE programs.
• Manages relationships with external creative agencies and program implementers that support EE marketing and outreach strategies.
• Work with creative and media agencies to develop marketing materials, including advertising campaigns, website content, emails, and event materials.
• Curates the content needed for the digital presence of EE programs including websites, social media platforms, and CRM initiatives (Pardot) through coordinated efforts with internal company stakeholders.
• Develops, implements, and optimizes targeted email marketing campaigns to drive customer participation.
• Serves as a marketing subject-matter expert by providing data-driven results, insights, and recommendations to EE leadership and as needed to regulators, lawmakers, executives, and other EE program stakeholders.
• Monitors and reports meaningful Key Performance Indicators (KPI’s) for marketing activities and analyzes results to improve methods to achieve EE program milestones and objectives.
• Champions consistent use of Washington Gas branding and Commission-ordered branding in both internal and external communications.
• Routinely identifies optimizations and new ideas to enhance program participation, growth, and scalability, followed by consistent execution from start-to-finish.
• Coordinate event marketing activities to support program implementation and outreach teams.
• Performs other projects or special assignments as required.
Qualifications, Skills and Abilities
• Bachelor's Degree marketing, advertising, business, or related field. preferred
• 5+ Years carrying out one or more of the following activities: (1) marketing, (2) advertising, (3) customer engagement, or (4) community outreach. required
• Proven subject matter expertise in marketing and outreach strategies.
• Ability to work within a small team (10-12 people) setting and, on occasion, autonomously with limited supervision.
• Ability to develop and implement business cases to meet overall program objectives.
• Demonstrated analytical and problem-solving skills.
• Strong organizational skills to prioritize tasks and manage time effectively.
• Demonstrated ability to logically analyze and solve broadly defined business problems with innovative solutions.
• Proven ability to use computer software and applications, including Microsoft Office applications, to share, retrieve, research and present business information.
• Demonstrated ability to present ideas logically and concisely to diverse internal and external audiences at all organizational levels, both verbally and in writing.
• Ability to work well with cross-functional teams, including creative agencies, vendors and program implementation teams.
• Strong understanding of basic web/Internet content development concepts.
• Proficiency in digital marketing, including social media, email marketing (Pardot), and SEO, is crucial for reaching and engaging target audiences.
• Ability to analyze and communicate marketing data.
• Graduate degree in relevant field preferred
• Energy industry and energy efficiency experience preferred
We offer a competitive salary range of $91,500 to $125,625 per year, commensurate with experience, education, and skills. In addition, we provide a comprehensive benefits package including health insurance, retirement plans, and paid time off.
The Company values diversity in its workforce and encourages United States military veterans and service members who meet the qualifications to apply
Why work at AltaGas?
AltaGas is a North American energy infrastructure company with a focus on owning and operating assets that provide clean and affordable energy to our customers. AltaGas assets include Washington Gas/WGL, SEMCO, and Petrogas. Our talented team, nearly 3,000 strong, leverages the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions – from the well sites of upstream producers to the doorsteps of homes and businesses to new markets around the world.
We deliver clean and affordable natural gas to approximately 1.7 million customers’ homes and businesses through regulated natural gas distribution utilities across four jurisdictions in the United States and two regulated natural gas storage utilities in the United States. Learn more about our team, vision, and strategy.
To learn more about our mission: https://youtu.be/k1mrKDdsYW8?si=y1k3NOyHxgf4emdL
For Canadian hires: AltaGas hires personnel on the basis of job-related qualifications. All qualified applicants will receive consideration without regard to a person's ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences, marital status, family status or disability or any other characteristic protected by applicable law.
For U.S. hires: WGL/SEMCO/AltaGas offers a total rewards package that includes competitive pay, incentive bonus plans, holiday pay, 401K matching and a wide array of benefits. These benefits including medical, dental and vision coverage are designed to help you and your family stay healthy. We also have paid time off (PTO) to balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role.
U.S. affiliates of AltaGas are committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, ethnicity, religion, gender, age, national origin, marital status, sexual orientation, gender identity, family responsibilities, matriculation, physical or mental disabilities, political affiliation, genetic information, status as a protected veteran or any other characteristic protected by federal, state, or local law.
What We Do
We are a leading North American infrastructure company connecting customers and markets to affordable and reliable sources of energy.
Every day, we leverage the strength of our people and our assets to connect our customers with premier energy solutions – from the well sites of upstream producers, to the doorsteps of homes and businesses, to markets around the world.
With a strong portfolio of assets in some of the fastest growing energy markets, including a prominent position in the Montney basin and Utilities in key U.S. jurisdictions, we are developing an integrated footprint capable of delivering sustained value to shareholders and customers for many years to come.
