SF MOTORS, INC. (dba SERES) is dedicated to advancing electric drivetrain technology. We focus on developing innovative and reliable electric drive systems that deliver exceptional performance and efficiency. Our mission is to provide cutting-edge drive unit solutions to electric vehicle companies worldwide.
Sr. Embedded Firmware Engineer
Duties and Responsibilities
- Architect and develop firmware on STM32 / TI / Renesas MCU platforms
- Lead sensor driver development and communication protocol stack design
- Own PCB bring-up, system debugging, and high-reliability firmware design
- Drive Model-Based Design workflows and auto-generated code integration
- Design and optimize EtherCAT / Ethernet / CAN / CANFD / CANOpen / Modbus communication systems
- Collaborate with motor control engineers to implement advanced BLDC/FOC features and deliver firmware releases
- Identify root causes of component or hardware issues and lead cross-functional teams to resolve them
- Work closely with hardware and control teams to define actuation and sensing requirements
- Perform driver development, hardware testing, debugging, and hardware bring-up
- Build testing platforms, internal tools, and diagnostic systems
- Mentor junior engineers and lead code reviews
Qualifications
- B.S. or M.S. in Computer Science, Electrical Engineering, Electrical & Computer Engineering, or related field
- 3–5+ years embedded firmware experience, preferably within vertically integrated robotics or system-level products
- Strong proficiency in C/C++ and experience with real-time control or robotic systems
- Expert knowledge of MCUs, hardware peripherals (ADC, GPIO, PWM, SPI, etc.), and industrial communication protocols
- Deep understanding of STM32 / TI / Renesas MCU architectures
- Strong PCB bring-up and hands-on debugging experience using oscilloscopes, logic analyzers, JTAG, and other diagnostic tools
- Strong Model-Based Design (MBD) experience preferred
- Advanced BLDC/FOC motor control experience preferred
- Prior experience in startup or high-growth technology environments preferred
- Highly collaborative mindset with strong communication skills; proactive and able to estimate project scope effectively
- Must be able to work onsite and willing to travel internationally up to 10% annually
Why Join Us
- Tackle real-time systems, high-performance control, and multi-sensor fusion
- Join a high-ownership, fast-paced startup environment
- Contribute to true 0-to-1 development of next-generation robotics
Candidates must be legally authorized to work in the United States and verification of employment authorization will be required at the time of hire.
SF Motors is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Top Skills
What We Do
At SF Motors, we’re forging a new kind of mobility company by combining the DNA of advanced automotive engineering and design with that of state of the art smart technologies and connectivity to revolutionize the future of premium electric vehicles. From our corporate headquarters in Silicon Valley we’re bringing the best and brightest together with a common goal of creating the next generation of smart, clean, connected vehicles for you.
Our vision is to deliver premium electric vehicles that enhance the daily lives of our users, allowing them to live more connected, productive lives through the integration of clean technology and advanced hardware and software. The future of mobility is more than getting from A to B, it’s about keeping connected to provide users customizable features, when they want it.








