Senior Email Marketing Specialist

Posted Yesterday
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Menlo Park, CA
In-Office
Mid level
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
Let's build a world where data and AI turn possibilities into reality.
The Role
Manage end-to-end email operations including campaign execution, optimization, and reporting using tools like Marketo, HTML, and JavaScript.
Summary Generated by Built In

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Snowflake is seeking a Senior Email Marketing Specialist to manage our end-to-end email operations process. This is a perfect opportunity for a professional who excels at both strategic planning and hands-on execution, capable of establishing structure, optimizing processes, while balancing the day-to-day execution of email campaigns across our rapidly expanding, dynamic organization.

You are a highly organized operations expert who can independently manage projects and deliver results with exceptional attention to detail. Key responsibilities include executing campaigns in Marketo, refining workflows, building scalable systems, and creating documentation and training materials to ensure long-term adoption and operational excellence across various teams..

WHAT YOU’LL DO:
  • Own the complete email operations workflow—from intake through QA, scheduling, deploying and reporting—ensuring accuracy, consistency, and on-time delivery.

  • Manage the marketing email calendar and oversee nurture and campaign sends that drive engagement across key touchpoints.

  • Build and scale a centralized Email Center of Excellence at Snowflake, establishing best practices, governance, and process standards.

  • Collaborate with marketing and creative teams to create reusable email templates for a variety of campaign types.

  • Monitor email deliverability, domain reputation, and database health to proactively identify and resolve issues with Validity and explore Litmus collaboration functionality.

  • Run A/B tests and analyze performance metrics to improve engagement and overall campaign effectiveness.

  • Code and troubleshoot HTML, CSS, JavaScript, and Velocity scripting to create dynamic and personalized experiences.

  • Create documentation and training materials to onboard stakeholders and reinforce email best practices.

OUR IDEAL CANDIDATE WILL HAVE:
  • 3+ years of experience in email or lifecycle marketing, ideally in a fast-paced, high-growth tech environment.

  • Experience with Marketo or other marketing automation platforms.

  • Hands-on experience with HTML/CSS skills with a strong understanding of responsive email design.

  • Working knowledge of JavaScript and Velocity scripting.

  • Experience in designing and testing email and landing page templates.

  • Proven ability to own and optimize processes, drive operational improvements, and scale repeatable systems.

  • Skilled in project management, cross-functional collaboration, and stakeholder communication.

  • Data-driven, with a passion for testing, learning, and optimizing.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Top Skills

CSS
HTML
JavaScript
Marketo
Velocity Scripting
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The Company
HQ: Bozeman, MT
8,769 Employees
Year Founded: 2012

What We Do

Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data.

We're on a mission to empower every enterprise to achieve its full potential through data and AI.

Why Work With Us

Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.

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