WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
MUST HAVE: Excellent editing + writing skills with deep knowledge and passion for SEO strategies at an article level. You must be a subject matter expert in Personal Finance with a strong history of updating that type of content.
EXPERIENCE: A minimum of 3 years experience in a digital editor or writer position
YOUR ROLE
As the Senior Updates Editor at FinanceBuzz, you will relentlessly update our library of published content. Your goals will be to improve user experience, boost monetization, and drive additional traffic through improved rankings. You are someone who is obsessed with creating content that performs in the eyes of the reader AND for Google. We believe you can do both.
The ideal candidate is able to look at a piece of content and assess what needs to be updated. You should be comfortable making live changes in a CMS and also have strong writing skills in the event the necessary updates are more substantial.
In this role, you will not only be managing the work of a team of highly skilled updates editors, but also publishing your own edits to pages on a daily basis. You will be responsible for the quality and quantity of their work as well as your own. You will be providing them with daily feedback. Through your own work and this team’s work, you will have a direct impact on rankings and revenue. You will also have the ability to contribute to longer-term SEO strategy through design and product solutions.
To succeed in this role, you should have an eagle eye for detail. You are someone who naturally questions facts and seeks up-to-date answers. You are also a team player who enjoys working on multiple projects at a time and are capable of handling different priorities and timelines. You have an ability to balance a fast pace with quality output, and are known for making smart decisions around how to spend limited time and resources to create the biggest impact.
SUCCESS LOOKS LIKE
- Relentlessly reviewing and updating published SEO content for:
- Factual accuracy and up-to-dateness
- User experience and content quality
- Subject-matter expertise and trustworthiness
- Monetization and channel-specific performance
- Logical completeness
- Internal linking and SEO best practices
- Ensuring all updated content adheres to our style, sourcing, and compliance guidelines
- Creating reports and synthesizing data and insights on the update process, so the rest of the Editorial Team can learn from your work
- Developing and maintaining update-related documentation for our team
- Working closely with the Editorial Team to improve your knowledge and skills through their feedback and mentorship
- Working independently to improve your knowledge of SEO best practices and bringing that knowledge back to the team
- Growing and fostering the FinanceBuzz brand as a top destination for personal finance information and education
WHAT YOU NEED TO SUCCEED
- 3-5 years of experience in a digital editor or writer role
- A passion for creating high-quality, high-performance content
- Expertise in some area of personal finance and a familiarity with compliance
- An ability to work and make decisions independently
- Experience working within a CMS (WordPress, Drupal, etc.)
- Experience with Google Docs, Google Sheets, and Asana (or Airtable or Trello)
- A clear understanding of how search engine optimization works
- Basic knowledge of HTML is a plus
Total Rewards & Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
What We Do
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Why Work With Us
We're a kickass team of innovators and creators passionate about our work and the world. Our diverse global team has a shared love for digital marketing, scalable technologies, and an innate ability to improve continuously.
Launch Potato is bootstrapped and profitable, with unlimited growth opportunities for high performers.
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