Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
DTC at Nothing is where the brand meets the bottom line. We run direct commerce globally, owning the customer from first click to repeat purchase. Our site is the ultimate destination for the brand, the one place customers experience Nothing on our terms, and it has to sell as well as it tells the story. The US is one of our priority markets, and we're bringing in a dedicated commercial owner to trade it day to day and shape the rhythm from the ground up. That's the next chapter for the market: revenue, conversion and AOV at the centre, a weekly trading cadence built from scratch, and a relentless search for the next point of growth.
What You'll Do- Manage day-to-day operations of Nothing.tech in the US and own site performance against target with revenue, conversion rate and AOV as the headline metrics
- Own the US trade calendar end-to-end: product launches, promotions and peak moments, partnering with cross-functional teams including CRM, Paid, Marketing to ensure timely, relevant campaigns that drive engagement and commercial performance
- Drive incremental revenue growth by leading the strategy and execution of trading tactics and initiatives for Nothing.tech, in collaboration with the Ecommerce Director and the tech and design teams
- Monitor, own and optimise on-site conversion path and customer experience by collaborating with Tech, Analytics and Marketing to resolve friction points and develop new functionalities, contributing to improvements in conversion and user satisfaction
- Run the weekly trading cadence: interrogate the numbers and build mitigation plans to close any gap to plan, using data to prioritise roadmap elements
- Forecast US trading with the Ecommerce Director and report performance with a clear read on what's driving it and what to do next
- Five or more years running ecommerce trading at scale; DTC, consumer tech or a high-growth product-led business
- Hands-on US ecommerce experience is essential: you know how the US market trades, converts and promotes
- Comfortable in the data yourself: you build the trading report, read the funnel and turn findings into decisions
- Commercial fluency: you think in revenue, CR, AOV and contribution margin with sessions and bounce rate being diagnostics
- A cross-functional operator: you can brief, align and hold teams you don't own to a deadline and a standard
- You've worked somewhere the playbook didn't exist yet and you built it; you make decisions with incomplete information and bring structure where there isn't any
- A bias for shipping: you'd rather get something live and iterate than wait for a perfect brief
- Brand and design sensibility on top, with hands-on Shopify and GA4 experience
- Location: London (Kings Cross) or San Francisco (Jackson Square)
- Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we're all in the same room.
- Commute: We ask that you live within a 60-minute commute of your home office location.
Skills Required
- Five or more years running ecommerce trading at scale (DTC, consumer tech, or high-growth product-led business)
- Hands-on US ecommerce experience (knowledge of how the US market trades, converts and promotes)
- Ability to build and analyze trading reports, read the funnel and turn findings into decisions (comfortable with data)
- Commercial fluency in revenue, conversion rate (CR), average order value (AOV), contribution margin, sessions, and bounce rate
- Cross-functional operator able to brief, align, and hold teams you do not manage to deadlines and standards
- Experience building playbooks and operating with incomplete information; strong judgment in ambiguous environments
- Bias for shipping: prioritize launching and iterating over waiting for perfect briefs
- Brand and design sensibility
- Hands-on Shopify experience
- Hands-on Google Analytics 4 (GA4) experience
- Ability to work full-time in-office (5 days/week) in London (Kings Cross) or San Francisco (Jackson Square) and live within a 60-minute commute
What We Do
Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products. Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society. Nothing is igniting change in the world. We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us. About us: Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit

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