Senior E-commerce Executive

Posted Yesterday
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Ho Chi Minh City, VNM
In-Office
Senior level
AdTech • Marketing Tech • Software
The Role
Lead marketplace growth across Shopee, TikTok Shop, and Lazada by planning and executing campaigns, optimizing advertising performance, analyzing key metrics (GMV, ROAS, CAC, AOV, CR), coordinating cross-functional campaign readiness, and identifying opportunities to maximize sales, profitability, and customer acquisition.
Summary Generated by Built In
We are seeking a data-driven and results-oriented Senior E-commerce Executive to drive the growth and performance of our online business across major marketplaces, including Shopee, TikTok Shop, and Lazada. This role is responsible for planning and executing marketplace campaigns, managing advertising performance, analyzing business metrics, and identifying growth opportunities to maximize sales, profitability, and customer acquisition.
The ideal candidate possesses strong analytical capabilities, hands-on experience with e-commerce advertising and marketplace operations, and the ability to collaborate effectively with cross-functional teams to achieve business objectives.

Job Description:

Key Responsibilities:

Strategy & Execution

  • Manage and optimize store performance across Shopee, TikTok Shop, and Lazada

  • Develop and execute marketplace growth strategies to achieve GMV, revenue, traffic, and profitability targets

  • Monitor and analyze key business metrics, including Traffic, Conversion Rate (CR), Orders, GMV, ROAS, Customer Acquisition Cost (CAC), and Average Order Value (AOV)

  • Identify business opportunities through data analysis, competitor benchmarking, and customer behavior insights

  • Plan and execute platform campaigns, Mega Campaigns, and promotional activities in alignment with business objectives

  • Coordinate with internal stakeholders to ensure campaign readiness, including product assortment, pricing, promotion, and inventory planning

  • Evaluate campaign performance and provide recommendations to improve future executions.

Requirements

  • Hands-on experience managing e-commerce businesses on Shopee, TikTok Shop, and Lazada

  • Strong knowledge of marketplace advertising solutions and performance marketing

  • Proven ability to analyze data and translate insights into business actions

  • Experience in FMCG, Consumer Electronics, Beauty, or related industries is preferred

  • Strong ownership mindset with the ability to work in a fast-paced, target-driven environment.

Qualifications

Education & Experience

  • Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or related fields

  • 3-5 years of experience in E-commerce, Marketplace Management, Performance Marketing, or Digital Commerce

  • Experience managing marketplace campaigns and driving revenue growth is highly preferred.

Skills & Tools

  • Advanced proficiency in Excel/Google Sheets for business analysis and reporting

  • Experience with Looker Studio, Power BI, or other reporting tools

  • Strong understanding of marketplace ecosystems and digital marketing metrics

  • Familiarity with CPAS, GAS, Meta Ads, and Google Ads is an advantage.

Soft Skills

  • Strong analytical and problem-solving skills

  • Excellent communication and stakeholder management abilities

  • Proactive, detail-oriented, and results-driven.

Location:

Ho Chi Minh City

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Outsourced

Skills Required

  • Hands-on experience managing e-commerce businesses on Shopee, TikTok Shop, and Lazada
  • Strong knowledge of marketplace advertising solutions and performance marketing
  • Proven ability to analyze data and translate insights into business actions
  • Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or related fields
  • 3-5 years of experience in E-commerce, Marketplace Management, Performance Marketing, or Digital Commerce
  • Advanced proficiency in Excel and Google Sheets for business analysis and reporting
  • Experience with Looker Studio, Power BI, or other reporting tools
  • Familiarity with CPAS, GAS, Meta Ads, and Google Ads
  • Experience in FMCG, Consumer Electronics, Beauty, or related industries
  • Experience managing marketplace campaigns and driving revenue growth
  • Strong communication and stakeholder management abilities
  • Proactive, detail-oriented, and results-driven mindset
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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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