Senior Display & Native Specialist

Posted Yesterday
Be an Early Applicant
Amsterdam, NLD
In-Office
37K-51K Annually
Senior level
AdTech • Marketing Tech
The Role
Lead strategic planning, build, monitor and optimize complex programmatic display and native campaigns. Translate data into actionable insights, advise clients, run experiments, adopt new tech, and coach junior team members to improve campaign performance.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Are you ready to conquer the digital marketing world, driven by data and advanced AI technology? At WPP Media, we are looking for a driven Senior Display & Native Specialist for our dynamic team in Amsterdam who wants to help build and take the lead in creating the most innovative digital campaigns for top brands such as Volkswagen, Rabobank, Kruidvat, and Eneco. This is your chance to apply your expertise and excel in one of the most advanced marketing domains, with a focus on programmatic buying, strategy, and the latest developments in Display & Native Advertising. 

As an expert in programmatic buying, you provide our clients with unprecedented impact, creativity, and data insight. Concretely, this means: 

  • More impact: You develop advanced targeting strategies to reach target audiences optimally across the entire internet. 
  • More creativity: You advise on and work with interactive and dynamic ads that seamlessly match the content in which they appear, ensuring maximum engagement. 
  • More data & optimization: You have access to in-depth analyses, manage complex data structures, and target smarter based on behavior, intent, and context, leading to maximum results. 

What will you do as a Senior Display & Native Specialist? 

As our Senior Display & Native Specialist, you will dive deep into the world of online advertising. You are the linchpin in the success of digital campaigns, and your responsibilities include: 

  • Strategically planning, building, monitoring, analyzing, and optimizing complex programmatic Display & Native campaigns across various platforms. 
  • Translating complex data into clear insights, strategic client advice, and concrete optimization steps, aiming to continuously improve campaign performance. 
  • Actively contributing to the growth of our field by taking the lead in new ideas, innovative experiments, and applying the latest technologies. 
  • Substantively guiding and coaching junior colleagues within the team. 

What do we offer? 

  • Ultimate flexibility: Work from home, enjoy flexible working hours, and experience the freedom to even work temporarily from abroad (within the EU). 
  • Growth opportunities: Plenty of room for development in an innovative and dynamic team, with a focus on AI transformation. 
  • Salary: The salary ranges from €3,065 to €4,250 gross per month based on relevant work experience. 
  • Access to M Academy: For extensive training courses and workshops in both hard and soft skills, including specific AI training sessions. 
  • Mental wellbeing: Energy for both body and mind – featuring yoga, sports classes, and inspiring talks. 
  • Travel allowance: Travel expenses are fully reimbursed. 
  • Holidays: 8% holiday allowance and 26 vacation days per year (plus the option to buy 9 extra days!). 
  • Hybrid Working allowance: €30 net per month for full-time employees. 
  • Bring Your Own Device (BYOD): You will receive a monthly phone allowance of €57.50 net. 
  • Lunch facilities: Affordable lunch in the cafeteria and a barista for the best coffee. 
  • Health insurance: Benefit from our collective health insurance scheme. 
  • Events and team spirit: Celebrate special moments with us, such as the PlanetM Festival, Pride Week, and the annual Christmas party. 

This is you: Our new Senior Display & Native Expert 

We are looking for an experienced professional with: 

  • Higher Professional Education (HBO) or University (WO) level of working and thinking, preferably in a relevant field such as Marketing, Communication, or Business Administration. 
  • Demonstrable work experience (approx. 3+ years) in programmatic buying and digital media, or another relevant domain. 
  • Excellent analytical and strategic skills: you love diving into data, identifying trends, and converting insights into concrete actions and client advice that take campaigns to the next level. 
  • A proactive and result-driven attitude, always looking for new opportunities, innovations, and optimizations. 
  • A true team player who enjoys sharing knowledge and guiding colleagues. 

 

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • 3+ years demonstrable experience in programmatic buying and digital media
  • Experience planning, building, monitoring, analyzing, and optimizing programmatic Display & Native campaigns
  • Experience with interactive and dynamic ad formats and advanced targeting strategies
  • Excellent analytical and strategic skills; ability to translate complex data into clear insights and optimizations
  • Proactive, result-driven attitude with a focus on innovation and experimentation
  • Team player with experience guiding or coaching junior colleagues
  • Higher Professional Education (HBO) level or University (WO) level of working and thinking
  • Degree in Marketing, Communication, or Business Administration (or related)

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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