Senior Director

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Reporting of the role

This role reports to: Head, Analytics, MD&O

3 best things about the job:

• Handling confidential data, providing inputs/guidance to C-suite on decisions that directly impact org strategy & profitability
• Immense learning opportunities, freedom to ask the right questions and question answers
• Something new everyday: wide variety in nature of work requests involving both market & org data – tracking key business deliverables, analysing market developments (eg impact of Disney-Reliance merger, NTO), establishing frameworks (digital IO inflation, prop media benchmarks), tracking media publisher revenue, analysing viewership/audience trends, etc.

In this role, your goals will be:
In three months:

• Understand the org structure, workflow between WPPM, portfolios and other BUs, your role and set KPIs in discussion with your manager
• Get familiar with reports produced by the team and your SOW
• Ensure that vlookups /classification/mapping are maintained properly (i.e. are accurate and updated regularly)

In six months:

• Review & supervise the team’s tasks & deliverables; ensure 100% data accuracy & 100% adherence to timelines on critical deliverables
• Understand how the different types of data maintained by Analytics finds application in company strategy; understand the inter-relations between data

In 12 months:

• Work independently on tasks, ad-hoc requests without manager’s support
• Anticipate problems/issues on the above, think about additional perspectives that may be useful and build it into the solution/deck
• Stay updated with industry trends: economy, regulation, media, tech, consumer (audience) trends, etc.
• Combine the above to create top quality work: i.e. work that has considered available data, covered all perspectives, triangulated different data points to ratify results (data interpretation/insights) and has attempted to answer as many questions as possible

What your day job looks like with Team Analytics:

• Reviewing steps followed by the team in data cleaning, compiling & checking – help the team develop logic checks
• Working on benchmarks: applying the right logic to arrive at appropriate benchmarks, using market trends/intelligence/other data sources to inform the logic
• Inflation: review market & WPPM inflation data to assess YTD inflation
• Track key buying metrics, develop new reports/dashboards
• Work on short reads/whitepapers that clearly outline the impact of developments in tech/regulatory/consumer behaviour on media, and therefore WPPM

What you’ll bring:         

Skill and will! And humility. And a sense of humour, if possible.

• Strong logical thinking + strong inclination to question given wisdom, assumptions – the most important criterion
• Meticulous attention to detail: catching errors in numbers/data & faulty logic, ability to check one’s own work & of the team’s
• Willingness to go beyond the immediate task: asking the ‘so what’ question - how the data insight impacts the bigger picture
• Comfortable leading a team who may be from very different backgrounds

Minimum qualifications:

• Graduate degree
• 10 years + of full-time media planning work experience dominated by TV but with good understanding of Print, Radio & Digital – preferred, but not a deal-breaker
• Strong numerical skills
• Good communication: correct grammar, succinct sentences – yes, it’s a deal breaker
• Proficiency in Excel & Powerpoint: should be comfortable using formulae and working on ppts - mandatory
• Proficiency in use of media applications (BMW/YUMI, Radio Audience Measurement)

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. #LI-Promoted