The Role
The Senior Director/VP of Experiential Marketing leads experiential marketing initiatives, managing campaigns from ideation to execution. This role requires expertise in project management, budgeting, and team leadership to enhance client brand engagement and deliver results.
Summary Generated by Built In
About Us
At Vector Media, we’re building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression.
In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most.
Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50+ markets, we bring campaigns to life across communities, cultures, and coasts.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch.
But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we’re helping brands do more than reach people, we’re helping them move people.
What We Value
Position Summary
Vector Media is seeking a highly creative, strategic, and results-driven Senior Director or VP of Experiential Marketing to lead our experiential marketing initiatives based in the New York headquarter office. This is a critical role responsible for conceptualizing, developing, and executing groundbreaking experiential campaigns that enhance brand engagement and deliver exceptional value for our clients. This role reports to the VP of Marketing / Senior Director of Marketing and will integrate experiential strategies with our broader mobility marketing efforts, ensuring our physical activations create powerful, lasting impressions. This role will also lead a high-performing experiential marketing team. This position is required to be in office at least three days per week.
The Sr. Director/Vice President of Experiential Activation is responsible for the end-to-end ideation, planning, budgeting, production, and execution of all experiential programs, ensuring delivery is on time, on budget, and aligned to profitability targets.
This senior leader owns the full activation lifecycle—from translating client goals into executable concepts, to detailed design and vendor contracting, through final delivery and financial reconciliation. The role requires deep expertise in production logistics, budget management, and cross-functional leadership to optimize cost efficiency and drive operational excellence.
Base Salary Pay Range Details: $100,000 - $150,000 per year.
This role includes a base salary and annual bonus potential. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered and level of position offered.
Who You Are
What You’ll bring
Program Strategy & Development
At Vector Media, we’re building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression.
In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most.
Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50+ markets, we bring campaigns to life across communities, cultures, and coasts.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch.
But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we’re helping brands do more than reach people, we’re helping them move people.
What We Value
- Accountability: Taking ownership of our actions, learning from mistakes, and earning trust through responsibility.
- Growth: Supporting personal and professional development, knowing that when our team members thrive, the company thrives.
- Excellence: Always striving for the best possible results and never settling for “good enough”.
- Fun: Bringing energy, creativity, and joy into our work while celebrating our successes together.
Position Summary
Vector Media is seeking a highly creative, strategic, and results-driven Senior Director or VP of Experiential Marketing to lead our experiential marketing initiatives based in the New York headquarter office. This is a critical role responsible for conceptualizing, developing, and executing groundbreaking experiential campaigns that enhance brand engagement and deliver exceptional value for our clients. This role reports to the VP of Marketing / Senior Director of Marketing and will integrate experiential strategies with our broader mobility marketing efforts, ensuring our physical activations create powerful, lasting impressions. This role will also lead a high-performing experiential marketing team. This position is required to be in office at least three days per week.
The Sr. Director/Vice President of Experiential Activation is responsible for the end-to-end ideation, planning, budgeting, production, and execution of all experiential programs, ensuring delivery is on time, on budget, and aligned to profitability targets.
This senior leader owns the full activation lifecycle—from translating client goals into executable concepts, to detailed design and vendor contracting, through final delivery and financial reconciliation. The role requires deep expertise in production logistics, budget management, and cross-functional leadership to optimize cost efficiency and drive operational excellence.
Base Salary Pay Range Details: $100,000 - $150,000 per year.
This role includes a base salary and annual bonus potential. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered and level of position offered.
Who You Are
- A creative force with a passion for bringing brands to life through unforgettable experiences.
- A collaborative leader who thrives on working with cross-functional teams to deliver integrated, exceptional, and impactful campaigns.
- A results-driven professional constantly seeking to measure impact and demonstrate the value of experiential marketing.
What You’ll bring
- 10+ years of experience in experiential production, event operations, or related project management, with at least 5 years in a senior leadership role.
- Proven track record of successfully conceiving, planning, and executing complex, high-impact experiential campaigns.
- Deep familiarity with venues, regulations, vendor landscape, and consumer insights is essential.
- Strong creative vision combined with a pragmatic understanding of production logistics and budget realities.
- Proven track record of managing large, complex budgets and driving profitability across multiple concurrent programs.
- Deep understanding of experiential production workflows, permitting, and vendor ecosystems.
- Strong negotiation and contract management skills.
- Excellent organizational, problem-solving, and communication abilities.
- Comfortable leading on-site activations, including occasional evenings or weekends as needed.
- Proficiency with budgeting and project management tools (Excel, Smartsheet, Asana).
Program Strategy & Development
- Develop and champion a cutting-edge experiential marketing strategy that aligns with client objectives and company growth goals, integrating seamlessly with our outdoor and mobility marketing offerings.
- Lead the development and execution of diverse experiential campaigns, from pop-ups and interactive installations to large-scale events and brand immersions.
- Translate client briefs and marketing objectives into executable experiential plans that balance creativity with operational feasibility and financial discipline.
- Oversee all project phases, creative development, budgeting, vendor selection/management, logistics permitting, production, and on-site flawless execution.
- Maintain a solutions-oriented approach to delivering complex programs within budgetary and contractual parameters.
- Develop comprehensive budgets for all experiential activations, including materials, labor, logistics, vendor costs, and contingencies.
- Oversee P&L for each program, ensuring alignment with margin targets and company financial objectives.
- Proactively track costs, identify potential overages, and implement corrective actions to protect profitability.
- Partner with Finance to reconcile project budgets, manage invoicing, and ensure timely closeout and reporting.
- Establish processes to continuously improve budget forecasting accuracy and cost controls.
- Identify, negotiate, and contract with production vendors, fabricators, staffing partners, and logistics providers.
- Maintain preferred vendor relationships to leverage buying power, optimize pricing, and uphold quality standards.
- Ensure all agreements are structured to protect the company’s financial and operational interests.
- Oversee all production and activation phases, from permitting and fabrication through installation, live execution, and takedown.
- Serve as the primary escalation point for operational and budget-related issues during execution.
- Implement rigorous quality control and risk management processes to ensure flawless delivery and compliance.
- Work closely with Sales, Operations, Creative, and Finance teams to align experiential programs with broader campaigns and business objectives.
- Present activation plans, budgets, and post-project financials to clients and internal stakeholders.
- Foster a shared commitment to delivering high-quality experiences within defined budget parameters.
- Build, lead, and mentor a high-performing experiential activation team, instilling a culture of accountability, cost discipline, and operational excellence.
- Develop team capabilities in budgeting, production management, and vendor negotiation.
- Experience working in out-of-home media or large-scale experiential activations.
- Familiarity with compliance and safety standards in public event environments.
- Knowledge of financial reporting and project profitability metrics.
Top Skills
Asana
Excel
Smartsheet
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The Company
What We Do
Transit Advertising, Reimagined.
We’re redefining offline media with experiences that cut through the clutter and foster true and lasting connections. Our innovative platform aims to inspire creativity and deliver measurable impact
