Senior Director/Vice President, Hematology Marketing

Posted 11 Days Ago
Be an Early Applicant
Cambridge, MA, USA
In-Office
260K-375K Annually
Senior level
Biotech • Pharmaceutical
The Role
Leads brand strategy, launch readiness, and commercialization for Beam’s potential sickle cell disease gene therapy, Risto-cel. Oversees positioning, messaging, competitive strategy, HCP and patient marketing, market insights, agency execution, forecasting, supply coordination, budgets, and cross-functional alignment. Manages marketing, insights, and operations teams while developing launch scenarios and contingency plans. Requires extensive biopharma experience, cell and gene therapy expertise, U.S. launch experience, and demonstrated people leadership.
Summary Generated by Built In

Company Overview:

Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines. To achieve this vision, Beam has assembled a platform with integrated gene editing, delivery and internal manufacturing capabilities. Beam’s suite of gene editing technologies is anchored by base editing, a proprietary technology that is designed to enable precise, predictable and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This has the potential to enable a wide range of therapeutic editing strategies that Beam is using to advance a diversified portfolio of base editing programs. Beam is a values-driven organization committed to its people, cutting-edge science, and a vision of providing life-long cures to patients suffering from serious diseases.

 Position Overview: 

Beam is looking for a highly motivated, strategic and driven commercial leader to join our growing Hematology Franchise. The Senior Director / Vice President, Hematology Marketing will drive brand strategy development, commercial launch readiness and execution for Beam’s lead asset, Risto-cel, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). This is a high impact role for Beam’s potential first product commercialization. The successful candidate plays a critical role in leading the marketing and marketing operations team. 

The Senior Director / Vice President, Hematology Marketing, reports into the SVP, US GM.

Responsibilities: 

  • Develops and leads brand strategy for Risto-cel and ensures alignment across key cross-functional stakeholders including Medical, Market Access, Key Account Management Team and Technical Operations.
  • Owns development of brand positioning, messaging, and competitive strategy.
  • Leads commercial launch readiness and execution in close collaboration with cross-functional partners.
  • Directs HCP and Patient marketing strategy and oversees tactical execution by agency partners and marketers.
  • Leads team of marketing, insights and marketing operations professionals.
  • Oversees generation of customer and market insights through primary and secondary research, competitive intelligence and Advisory Boards.
  • Leads scenario planning, risk management, and contingency strategies for launch, including forecasting and supply chain coordination.
  • Budget management.

Qualifications: 

  • BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred.
  • Minimum 12 years business experience within the pharma/biotech/biopharma space.
  • Proven track record of developing and executing brand strategies in highly cross-functional environments.
  • Experience in cell and gene therapy is a must.
  • U.S. launch experience is a must.
  • Outstanding strategic thinking and problem-solving capabilities.
  • Must be capable of managing and prioritizing multiple activities.
  • Can operate in two worlds — big picture orientation with attention to detail.
  • Exceptional interpersonal skills and collaborative nature with strong ability to influence, motivate, inspire, encourage and develop others.
  • Demonstrated people management experience and development capabilities required.
  • Builds effective teams that work well across functions and groups.
  • Strong business and financial capabilities.
  • Advanced communication and presentation skills required.
  • Experience in both large and small company environments a plus.
  • Role is based in Cambridge, MA.
  • Ability to travel 25% as needed. 

The salary range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on several factors including, but not limited to, relevant experience, education, scope of job, internal comparisons, and market data.

Beam Pay Range
$260,000—$375,000 USD

Skills Required

  • Bachelor’s degree in a relevant academic field
  • MBA, MD, PhD, or other graduate degree
  • At least 12 years of business experience in pharma, biotech, or biopharma
  • Proven experience developing and executing brand strategies in highly cross-functional environments
  • Cell and gene therapy experience
  • U.S. product launch experience
  • Strategic thinking and problem-solving capabilities
  • Ability to manage and prioritize multiple activities
  • Exceptional interpersonal, collaboration, influence, motivation, and team-development skills
  • Demonstrated people management and employee development experience
  • Team-building experience across functions and groups
  • Strong business and financial capabilities
  • Advanced communication and presentation skills
  • Experience in both large and small company environments
  • Ability to travel up to 25%
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The Company
HQ: Cambridge, Massachusetts
488 Employees
Year Founded: 2017

What We Do

Beam Therapeutics, launched in 2018, is pioneering the use of CRISPR base editing to develop a broad portfolio of advanced genetic medicines. Our groundbreaking base editing technology allows us to make permanent, specific edits to single bases in DNA and RNA, without cutting the strands. Base editor therapeutics represent a new class of “precision genetic medicines,” combining precision targeting of the genome with precision control of editing outcomes. Our dream is to provide life-long cures for patients suffering from serious diseases. The Beam Team Is: • A community of fearless innovators • Rigorous and honest in our research • Listening with open minds • Committed to each other

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