Senior Director Value Engineering

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

 You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Senior Director Value Engineering to lead our Product Development Engineering team and provide vision and technical leadership for product, packaging and reliability engineering. The selected candidate will drive the development of market-leading products from concept through structural packaging design and execution that are on quality, on budget, on strategy, and provide a best-in-class consumer experience. 

Responsibilities to include:

• Execute detailed cost engineering analysis to identify possible cost-saving opportunities and conduct cost-benefit analyses. Work with cross-functional partners (i.e. Sourcing, Finance, Project Management, Brand) to gain business alignment.
• Manage the implementation process across all paths to market – in-house design, contract manufacturing and OEM
• Develop frameworks, tools, and capabilities and drive enhanced processes as necessary across engineering, quality, cost management and execution
• Optimize processes for cross-functional team dependencies and successful hand-offs
• Understand and enforce quality and regulatory requirements to ensure all products meet or exceed established specs and substantiate marketing claims
• Manage product testing requirements and standards to ensure product performance, quality and compliance and provide direction to the team based on test results
• Work closely with the production team and suppliers to manage and resolve issues that arise in capacity, quality, manufacturing and delivery
• Scale the function by defining organization build-out over time, and skill sets to bring in
• Additional projects as assigned

What You Will Need

• Bachelor’s Degree required, preferably in Mechanical Engineering; Master’s Degree in Business Administration or related area preferred
• 10+ years of experience leading product engineering and proficiency in the development of products across multiple categories (CPG, durables, consumables, and/ or electronics and/or soft goods) with companies known for excellence in innovative design + product development 
• CAD experience/proficiency (Solidworks preferred) 
• Experience in development of Class I and Class II medical devices 
• Experience leading product development for a global market with a global supply chain
• Strong negotiation skills to deliver premium quality within our gross margin parameters
• Excellent project management, communication, and people/organizational skills
• A strong bias to action and ability to lead and excel in a fast-paced, entrepreneurial environment and culture that celebrates the art of the opportunistic pivot
• Ability to execute in a tight deadline driven environment in which informed tradeoffs and speed-to-market is key. Commitment to making things faster and less expensive, without compromising on quality and customer experience
• The ability to identify and apply new trends and technologies to improve existing products and inspire new ones

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Director Value Engineering, you will work closely with Operations, Sourcing, Finance, Brand Management, and Project Management teams.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

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Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

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If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.