Job Description Summary:
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Director, Stills Operations & Business Development, North Brazil to lead the growth and operational excellence of our stills categories in one of the most strategic regions in the country. This role is pivotal in driving business outcomes by strengthening partnerships with bottlers, expanding the market for new and existing products, and ensuring alignment with the company’s overarching commercial and business development goals. Based in Fortaleza and responsible for overseeing 5 bottlers including Solar, the second largest bottler in Brazil, the successful candidate will bring exceptional leadership capability, business acumen, and a proven track record of delivering impactful results in complex, partnership-driven environments.
If you are passionate about collaboration, strategic execution, and driving growth, we want you on our team.
What You'll Do for Us
• Lead the strategy and business execution for the stills categories across the North Brazil region, ensuring alignment with the Company’s broader goals for revenue, volume, share, and transactions.
• Build and maintain strong, productive relationships with bottlers, primarily Solar, to develop and execute effective collaborative strategies that meet ambitious growth objectives.
• Develop and implement strategic initiatives to expand the market for new products, identifying whitespace opportunities and creating pathways to maximize long-term revenue growth.
• Collaborate with bottlers to drive and refine commercial execution strategies, with a focus on optimizing operational bottler-packaging-product-channel (OBPPC) models to ensure profitability and system efficiency.
• Shape and contribute to channel-specific go-to-market strategies that address regional market dynamics and competitive pressures while aligning with the overall goals of the Company.
• Drive business development initiatives, including identifying and capitalizing on growth opportunities in underdeveloped markets to increase penetration and brand presence.
• Partner with internal and external stakeholders to implement actionable revenue growth management (RGM) strategies, integrating market insights with data-driven decision-making to realize commercial success.
• Manage performance reporting and accountability metrics to achieve regionally defined business outcomes, tracking progress across key indicators such as revenue, volume, and share.
• Act as a thought leader and advisor to bottlers and internal teams, fostering an environment of innovation, collaboration, and shared success across the Coca-Cola system.
• Ensure contingency plans are in place for delivering on performance goals despite evolving market conditions or competition dynamics.
Requirements & Qualifications
• Bachelor’s degree in Business Administration, Finance, Marketing, or a related field. A master’s degree is preferred.
• 10+ years of relevant experience in the Food & Beverage, Consumer Packaged Goods (CPG), or similar industries, with a strong background in bottling operations, franchise management, or general business development.
• Proven ability to manage multi-region operations and work collaboratively with bottling partners or distributors to achieve financial and operational goals.
• Demonstrated success in business development, with experience in identifying and capitalizing on market expansion opportunities, particularly in underdeveloped or emerging markets.
• Mastery of data-driven decision-making processes and the ability to synthesize complex market insights into actionable strategies. Familiarity with key performance indicators (KPIs) for revenue, volume, share, and transactions is required.
• Strong leadership capability with a record of influencing across functions, negotiating complex agreements, and managing high-impact relationships internally and externally.
• Deep expertise in using Revenue Growth Management (RGM) principles to optimize pricing, packaging, and channel strategies.
• Exceptional strategic agility and ability to operate effectively in dynamic, fast-changing market conditions while maintaining a focus on long-term objectives.
What We’ll Do for You
• Global Exposure: Work closely with global and regional leaders, gaining insights into cutting-edge industry practices and expanding your leadership horizons.
• Iconic Brands: Be a key contributor to one of the world’s most recognized brands, shaping its growth story in a pivotal region.
• Learning & Development: Access our extensive training and resources, including development programs and tools like LinkedIn Learning, to continually elevate your expertise and professional growth.
• Career Growth: Lead strategic responsibilities in a high-impact role with opportunities for upward mobility within the Coca-Cola global system.
• Purpose-Driven Work: Be part of a team committed to refreshing the world and making a difference, fostering a sense of purpose in everything you do.
IMPORTANT: If required, relocation support will only be provided to employees based in Brazil who are transferring to Fortaleza, CE.
Skills:
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain EconomicsLocation(s):
BrazilCity/Cities:
Rio de JaneiroTravel Required:
51% - 75%Relocation Provided:
YesJob Posting End Date:
julho 20, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Bachelor's degree in Business Administration, Finance, Marketing, or related field
- Master's degree
- 10+ years of relevant experience in Food & Beverage, CPG, or similar industries
- Background in bottling operations, franchise management, or general business development
- Proven ability to manage multi-region operations and collaborate with bottling partners or distributors
- Demonstrated success in identifying and executing market expansion opportunities, especially in underdeveloped/emerging markets
- Mastery of data-driven decision-making and familiarity with KPIs for revenue, volume, share, and transactions
- Strong leadership, cross-functional influence, negotiation, and high-impact relationship management skills
- Deep expertise in Revenue Growth Management (RGM) to optimize pricing, packaging, and channel strategies
- Strategic agility and ability to operate effectively in dynamic, fast-changing market conditions
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
