Job Description Summary:
The Senior Director, Sprite and Schweppes - Emerging Brands is a leadership role, accountable for defining and driving the end-to-end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners.
This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca-Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing.
What You’ll Do for Us
Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution
Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets
Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact
Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities
Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption
Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market
Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies
Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance
Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps
Ensure strong cobrand alignment and value creation with external partners by building trust based, senior level relationships
Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed
Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long-term brand equity
Contribute to the development of the adult readytodrink category vision and strategic direction at an enterprise level
Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning
Requirements & Qualifications
University experience in marketing, business, economics, or a related field
15+ years of progressive professional experience in marketing, brand management, or general management roles
Leadership experience across global and operating unit scopes within complex, matrixed organizations
Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth
Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces
Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners
Experience working with bottlers or local and trade marketing environments, with strong system influence skills
Proven capability to lead complex external partnerships and create shared value across co-owned or codeveloped brands
Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies
High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
Strong executive communication skills and the ability to influence without direct authority
Comfort operating in ambiguity with a growth mindset and a bias for action
What We’ll Do for You
Provide the opportunity to shape one of Coca-Cola’s most strategically important emerging growth platforms and influence the future of adult occasions
Offer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partners
Enable you to lead at global scale, balancing long-term vision with near-term impact in a high visibility role
Support your continued growth through complex challenges, meaningful ownership, and the chance to build new brands within iconic trademarks
Skills:
Artificial Intelligence (AI), Brand Strategy, Category Strategy, Digital Marketing, Financial Acumen, Global Category Management, Innovation, Social Marketing, Strategic PlanningPay Range:
United States of America: 218,800 USD - 247,200 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
May 26, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Skills Required
- 15+ years of progressive professional experience in marketing, brand management, or general management roles
- Leadership experience across global and operating unit scopes within complex, matrixed organizations
- Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
- Proven capability to lead complex external partnerships and create shared value across co-owned or codeveloped brands
- High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
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