Senior Director, Sales (Unity)

The Sr Director, Sales leads and inspires a high-performing team of Sales Managers and Sales Representatives in the Optical Lens industry. This position utilizes Salesforce CRM, drives revenue growth, and has a strong understanding of selling to both doctors and labs.

Lead, coach, and develop a team of Sales Managers and Sales Representatives to exceed sales targets.

Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement.

Oversee territory management and ensure optimal coverage and resource allocation.

Define and communicate clear performance expectations and KPIs across the sales organization.

Utilize Salesforce CRM to manage pipeline, forecast accurately, and drive data-informed decisions.

Use data to inform segmentation strategies, pricing models, and promotional campaigns.

Develop and execute strategic sales plans to expand market share and grow revenue.

Build and maintain strong relationships with key customers including optometrists, ophthalmologists, opticians, and lab partners.

Understand and anticipate customer needs, delivering tailored solutions and exceptional service.

Collaborate cross-functionally with Marketing, Product, and Operations to align sales strategies with business goals.

Monitor market trends and competitor activity to identify new opportunities and mitigate risks.

Foster a high-performance culture focused on accountability, continuous improvement, and customer success.

Deliver regular performance updates to executive leadership and contribute to strategic planning.

Champion a culture of curiosity and innovation, exploring new sales modalities and technologies.

Stay ahead of industry trends and competitive landscape to inform strategic direction.

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in related field or equivalent experience; Minimum of 3 additional years of experience related to functional area

Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports

Progressive sales leadership experience, preferably in the optical or healthcare industry.

Demonstrated success in growing revenue and leading high-performing sales teams.

Expertise in Salesforce CRM and leveraging data for performance management.

Strong understanding of the optical lens market, including sales to doctors and labs.

Exceptional communication, coaching, and interpersonal skills.

Strategic thinker with a hands-on approach and a bias for action.

#LI-MARCHON

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $126,000.00 - $191,625.00

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. 

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.