Job Description Summary:
Ultimately our success as a company is dependent upon our success as a system, and our bottler’s and consumers ability to grow and thrive in the ever-changing marketplace. As a Sales Director, you’ll be responsible for leading and building our relationship with HEB & Brookshire Brothers expanding our partnership to drive our Beverages for Life strategy. We’re looking for candidates with a passion for sales and a proven track record of growing revenue in a fast-paced sales environment.
What You’ll Do for Us
Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solutions that meets customer needs and drives beverage category profit and volume.
Establish long term strategic vision for each customer to ensure maximum volume, profit, and value growth. Build short- and long-term plans to realize full potential of partnership for System and Partner and fully understand each customer’s business needs, issues faced and opportunities with various customer buyers to develop viable solutions.
Conduct regular business reviews with customers in order to monitor relationship, re-affirm strategies linked to needs and steward the business, operational and/or personal value created for the customer by The Coca-Cola Company System in order to maximize value to and grow value.
Meet with senior level buyers to build relationships and gain their support and commitment to various initiatives/programs.
Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives
Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative.
Ensure meeting Revenue and OI plan and identify levers to drive these metrics.
Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.
Collect information using various tools and techniques (e.g., Connecting with Customer's technology, Annual Report, customer discussions, internal contacts, cross function teams) to understand the customer's current and future objectives, strategies, business priorities and various personal wins.
Qualifications & Requirements
Bachelor’s Degree in Business, Marketing, or equivalent work experience
5-7 Years Strategic Sales Experience
Interact and lead role with a broad range of customer associates across customers concepts and other HQ key stakeholders to advance the relationship, partnership, and drive value
Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives
Conduct regular business reviews with customer to monitor relationship and performance
Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative
Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.
What We Can Do For You
Iconic & Innovative Brands: In our portfolio of over 250 products we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Account Management, Analytical Thinking, Business Development, Business Planning, Communication, Consultative Sales Management, Contract Agreements, Customer Relationship Management (CRM), Decision Making, Leadership, Long Term Planning, Marketing, Negotiation, Pitch Presentations, Relationship Building, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall ModelPay Range:
United States of America: 174,000 USD - 200,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
San AntonioTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
June 19, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Skills Required
- Bachelor's degree in Business, Marketing, or equivalent experience
- 5-7 years strategic sales experience
- Proven ability to lead senior buyer engagements and develop long-term customer strategies
- Experience executing business initiatives and monitoring performance outcomes
- Authorized to work in the United States without company sponsorship (no H-1B or other sponsorship)
- Willingness to travel approximately 26%-50%
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
