Ibotta is seeking a Senior Director of Sales Enablement to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are seeking an accomplished Senior Director to design and execute our enablement strategy. You will be responsible for creating the content, training, and programs that empower our sales teams to drive revenue and scale efficiently. This role requires a leader who can balance strategy with hands-on execution. You will partner closely with Sales Leadership, Marketing, Product, and Revenue Operations to enable our enterprise-level sales teams for success.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Candidates living in Atlanta, Austin, Bentonville, Boston, Chicago, Cincinnati, Cleveland, Dallas, Houston, Jersey City, Minneapolis, Nashville, New York City, Los Angeles, San Francisco, Seattle, or St. Louis may be eligible for remote work.
What you will be doing:
Develop and execute a comprehensive sales enablement strategy aligned with business goals, revenue targets, and go-to-market priorities.
Lead a high-performing team of enablement professionals; provide coaching, mentorship, and clear career development paths.
Build strong partnerships with senior GTM and functional leaders to ensure alignment and adoption of enablement programs.
Design, deliver, and scale onboarding programs that accelerate ramp time for new hires.
Implement ongoing training curricula for product knowledge, sales methodologies, competitive positioning, and customer engagement best practices.
Introduce certification programs to ensure consistent messaging and competency across teams, using a mix of learning formats from live to online.
Oversee the creation and curation of sales collateral, playbooks, and talk tracks that resonate with buyers and shorten sales cycles.
Partner with Marketing and Product teams to ensure materials are timely, relevant, and impactful.
Drive adoption and optimization of sales enablement platforms, CRM tools, and learning management systems (LMS) that directly impact revenue.
Define enablement success metrics tied to business outcomes (e.g., quota attainment, win rates, ramp time, deal velocity).
Leverage data and feedback to continuously refine programs and demonstrate ROI to executive leadership.
Stay ahead of industry trends, emerging tools, and evolving buyer behaviors to keep programs best-in-class
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
What we are looking for:
12+ years of progressive experience in Sales Enablement, Sales Leadership, or Revenue Strategy, with at least 5+ years leading global/national enablement teams.
Bachelor’s degree preferred
Deep understanding of B2B SaaS or technology sales motions (enterprise and/or mid-market preferred).
Knowledgeable in sales technology, with direct experience evaluating, implementing, and managing sales enablement platforms (e.g., Highspot, Seismic, Gong, Clari, SalesLoft).
Proven track record of building scalable enablement strategies that deliver measurable impact on revenue performance.
Proven knowledge of modern sales methodologies (e.g., Challenger, MEDDICC, SPIN, Sandler).
Exceptional leadership, communication, and cross-functional influence skills.
Experience in advertising technology is advantageous.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $185,000 - $205,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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Top Skills
What the Team is Saying
What We Do
Built and headquartered in Denver, Colo., Ibotta ("I bought a...") is a performance marketing platform that allows brands to deliver digital promotions to millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Ibotta’s network allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.
Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited consumers $1.5B.
Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times, made BuiltIn Colorado’s Best Places to Work list three years in a row and appeared on Inc.’s list of Best Workplaces in 2017 and 2023.
Why Work With Us
We help people in a very tangible way – we pay them. The more we give back, the more we earn. We don’t have to choose between doing good and doing well. Our company goals keep us on track as we build a highly profitable business that maximizes a positive impact on the world around us.
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Ibotta Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Ibotta empowers our employees to achieve our mission and values from anywhere within the continental U.S. with our flexible hybrid work schedule.
