Senior Director - Sales and Marketing practice:
Expertise: Sales and Marketing
Location: Flexible - Madrid/Barcelona/Bilbao
Key Responsibilities:
• Define and lead the commercial growth strategy for the local market, in alignment with the firm’s global positioning and international go-to-market model.
• Build, manage, and expand a portfolio of enterprise and large corporate clients, strengthening long-term strategic partnerships.
• Act as a senior trusted advisor to C-suite executives, CHROs, Sales & Marketing Leaders, and General Managers.
• Diagnose complex organizational and business challenges and co-create high-impact consulting solutions across leadership, commercial performance, change management, and people development.
• Own the full commercial lifecycle end-to-end: opportunity origination, solution shaping, commercial negotiation, and deal closure.
• Lead and coordinate consulting teams involved in proposal development and project delivery, ensuring excellence, consistency, and client impact.
• Collaborate closely with international practices and global Centers of Expertise to localize global capabilities and contribute to solution innovation.
• Actively contribute to the firm’s market positioning as a strategic transformation partner rather than a traditional service provider.
Requirements:
• Minimum of 10 years’ experience in senior commercial and consulting roles, ideally within management consulting, HR consulting, or high-value professional services firms.
• Proven track record in business development, enterprise client management, and selling complex, multi-stakeholder consulting engagements.
• Strong credibility in engaging with senior executive stakeholders and navigating complex decision-making environments.
• Fluency in Spanish and proficient in English; proven exposure to international and multicultural business contexts.
• Strategic mindset, strong commercial acumen, and the ability to anticipate market and client needs.
• Entrepreneurial spirit, authoritative leadership style, and ability to influence without formal authority.
• High level of autonomy, results orientation, and comfort operating in dynamic, fast-evolving environments.
• Strong interest in innovation, advanced consulting models, and transformational people and performance solutions.
Skills Required
- Minimum 10 years of experience in senior commercial and consulting roles
- Experience in management consulting, HR consulting, or high-value professional services firms
- Proven business development experience
- Enterprise client management experience
- Track record selling complex, multi-stakeholder consulting engagements
- Credibility engaging senior executive stakeholders
- Ability to navigate complex decision-making environments
- Fluency in Spanish
- Proficiency in English
- Exposure to international and multicultural business contexts
- Strategic mindset and strong commercial acumen
- Ability to anticipate market and client needs
- Entrepreneurial spirit and authoritative leadership style
- Ability to influence without formal authority
- High autonomy and results orientation
- Comfort operating in dynamic, fast-evolving environments
- Interest in innovation, advanced consulting models, and transformational people and performance solutions
What We Do
BTS is a global professional services firm headquartered in Stockholm, Sweden, with over 1,200 professionals in 36 offices located on six continents. For more than 30 years, BTS has helped the world’s leading companies turn strategy into results. Together, with our clients, we create powerful experiences that have a profound and lasting impact on businesses and their people. BTS believes success comes from people understanding how their daily work impacts business results, so BTS provides the skills, tools, and knowledge people need to take the right action at the right moment. BTS has expertise in behavior change and cares deeply about both delivering results for clients, ensuring that people do the best work of their lives. Engagements range from embedded multi-year transformation projects to brief, targeted capability development. It’s strategy made personal. BTS’s services include: • Strategy execution and business transformation • Leader readiness and development • Go to market • Talent selection and succession BTS’s areas of expertise include: • Strategy execution • Business acumen • Leadership development • Leadership coaching • Executive coaching • Assessment • Change and transformation • Executive and team performance • Innovation and digital transformation • Sales and marketing • Diversity, equity, and inclusion • Digital services We’ve partnered with over 1,200 organizations, including over 40 of the world’s 100 largest global corporations. Our major clients are some of the most respected names in business: Microsoft, SAP, AT&T, Chevron, Coca-Cola, Unilever, Citigroup, Salesforce, and Tencent. BTS is a public company listed on the Nasdaq Stockholm and trades under the symbol BTS B. For more information, please visit www.bts.com
