Vice President Regional Marketing, AMS

About the Role 

Are you a demand generation marketing leader with proven results driving significant growth in high-tech and cybersecurity? Have you led teams through major business transformation? Do you thrive on developing and delivering a balanced mix of strategies and execution across the region to increase reach, marketing pipeline and revenue impact, and exceptional customer experiences?   

We are hiring a Vice President, Regional Marketing, Americas that will lead our largest global region responsible for the regional marketing strategy and deliver marketing sourced pipeline.  

As a key member of Darktrace’s marketing team, you will be accountable for accelerating and driving quarter over quarter growth by increasing engagement with new logos and driving expansion initiatives with customers. You will partner closely with sales leadership to align revenue goals and target accounts. You will lead and mentor a team of marketing professionals across multiple regions building a high-performance culture.  

This role requires a hands-on approach to set strategy and guide marketing initiatives that support short- and long-term business objectives while fostering innovation and adapting to dynamic market trends. The Vice President of Americas Marketing will be required to create, manage and maintain an integrated marketing approach across demand gen, targeted account marketing programs, events, community, and partner and strategic alliance initiatives.  

This role will be in one of our main east coast offices (or Dallas, TX) in the United States and require travel.  

Pipeline Generation & Growth 

• Drive For Results: Anticipates strategy and business direction, and acts in a timely manner; Continuously looking for ways to improve short and long-term outcomes. Effectively manages opportunities or resistance with expediency and solutions; Sees results through to the end of successful completion.  

• Own regional marketing-sourced pipeline targets and deliver programs that exceed goals. 

• Manage the monthly and quarterly forecast, and performance KPIs to ensure optimal outcomes. 

• Develop integrated regional marketing plans and strategies aligned with regional business priorities and sales objectives. 

• Optimize and align demand generation channels (digital, events, targeted account marketing, partner marketing) for maximum ROI. 

Leadership & Team Development 

• Developing People and Team: Lead and inspire a diverse team of regional marketers, fostering a culture of accountability, innovation, and collaboration.  

• Build organizational capability through talent development, coaching, and succession planning. Inspire and celebrate successes and facilitate high levels of teaming and collaboration to learn and grow.  

• Build a data-driven strategy to inform short- and long-term plans and execution, leveraging the latest marketing trends.  

• Partner closely with global marketing leadership to align regional execution with global strategy. 

• Breaks new ground and drives vision boldly and is a role model in energizing the team to work towards the vision; Adapts leadership style to gain support and influence others; Capable of leading organizations successfully through challenges and successes. 

Execution Excellence at Scale 

• Lead a personalized set of targeted programs and events in GEO aligned with product marketing, digital and campaigns, and sales to increase engagement with new logos and drive cross-sell expansion.  

• Own and execute regional events across third-party, Darktrace-led, industry, vertical and audience with high satisfaction and ROI. 

• Manage Systems and Processes: Expert-level ability to manage system and processes across organization that scale execution and performance. 

• Effectively troubleshoot challenges and business problems.  

• Demonstrates strong commitment to continuous improvement.  

• Drive operational rigor across program and event planning, execution, and measurement. 

• Implement best practices for forecasting and performance reporting using SFDC and marketing automation to inform data-driven decision-making 

• Demonstrates strong fiscal accountability and management for team and organization budgets.  

Cross-Functional Collaboration 

• Collaboration: Partner with Marketing, Sales, Product, and Customer Success to ensure marketing programs accelerate pipeline and revenue. Collaborate with global teams to personalize and localize messaging and campaigns for regional relevance.  

• Executive Presence: demonstrate agility, speed and rigor in hypergrowth environment with exceptional communication and stakeholder management skills at every level of the organization.  

• Communications: Ongoing communication cadence with team, leadership and stakeholders with unwavering commitment and ability to inspire and motivate others to achieve.  

Success Metrics 

• Achievement of regional marketing-sourced pipeline and revenue targets. 

• Increase in New Logos 

• Increase in NRR  

• Increase in Meetings 

• Increased marketing contribution and conversion to pipeline velocity and deal acceleration across the funnel. 

• High team engagement, satisfaction, and retention with high culture scores  

• Operational efficiency and scalability of regional marketing programs that meet KPIs. 

• Stakeholder collaboration and satisfaction 

Qualifications 

• 15+ years of progressive marketing leadership experience, with at least 5 years in a senior regional or global role in B2B/SaaS/Cybersecurity with understanding of AI, Cloud, Enterprise technology. 

• Proven team leadership experience with more than 8 years of team management cultivating and developing individuals and teams with a desire to make others great. Experience managing large, distributed teams. 

• Data-driven mindset with proficiency in marketing technology and analytics platforms. Marketing AI technologies, predictive analytics, and scalable marketing automation. 

• Proven track record of driving marketing-sourced pipeline and revenue impact in B2B enterprise environments. Deep expertise in integrated marketing, demand generation, and account-based marketing strategies. Tangible regional marketing experience working with field sales, channel and alliances, and cross-functional marketing teams.  

• Expertise in project, program, and event management, with strong demonstrable operational and organization skills and mastery of planning & execution frameworks  

• Bachelor’s degree in business, technology, marketing, or related field 

• Effective written, verbal, and presentation communications skills 

• Willing to travel up to 30%.