Senior Director, Public Relations

Posted Yesterday
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East, Town of Webster, MA, USA
In-Office
15-15 Annually
Senior level
Software
The Role
The Senior Director of Public Relations at Coveo will shape brand narratives, lead media strategies, and bolster thought leadership in AI technology for enterprise audiences.
Summary Generated by Built In
Shape the voice of a category leader in AI-powered relevance

How do you turn innovation into influence? As our Senior Director of Public Relations, you will define and amplify Coveo’s external narrative, strengthening our credibility and thought leadership with enterprise B2B technology audiences. Reporting to the Chief Marketing Officer, you’ll play a pivotal role in how the market understands our vision and impact.

You’ll lead strategic initiatives that elevate our brand across top-tier media while aligning cross-functional stakeholders around clear, compelling messaging that fuels growth.

As our Director of Public Relations, you will:

  • Lead the evolution and execution of Coveo’s global public relations strategy aligned with business priorities and brand positioning
  • Craft compelling corporate and executive narratives that articulate vision, differentiation, and market leadership
  • Drive proactive media relations to secure high-impact coverage across business, technology, and industry publications
  • Partner with external public relations agencies to define objectives, manage performance, and scale programs effectively
  • Support major company milestones including product launches, corporate announcements, partnerships, and customer stories with integrated public relations plans
  • Prepare executives and spokespeople with messaging frameworks, briefing materials, and media coaching

Here is what will qualify you for the role:

  • 15+ years of public relations experience, ideally in enterprise B2B technology or Software-as-a-Service (SaaS)
    Proven track record of securing top-tier media coverage and building strong journalist relationships
  • Strong strategic planning capabilities combined with hands-on execution excellence
  • Exceptional written and verbal communication skills, with the ability to translate complex technologies into clear business narratives

What would make you stand out:

  • Experience scaling global public relations programs through agency partnerships
  • Background supporting executive thought leadership initiatives at the C-level
  • Experience managing issues and crisis communications
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment

Do you think you can bring this role to life? Or add your own color?
You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

Skills Required

  • 15+ years of public relations experience in enterprise B2B technology or SaaS
  • Proven track record of securing top-tier media coverage and journalist relationships
  • Strong strategic planning capabilities with hands-on execution excellence
  • Exceptional written and verbal communication skills

Coveo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coveo and has not been reviewed or approved by Coveo.

  • Healthcare Strength Health coverage and wellness programs include 24/7 telemedicine, mental health support, and on‑site fitness amenities where available. External recognitions underscore a holistic approach to employee wellbeing.
  • Wellbeing & Lifestyle Benefits On‑site gyms, group fitness classes, healthy snacks, ergonomic/home‑office support, volunteer days, and donation matching are emphasized. Hybrid work and flexibility further support day‑to‑day wellbeing.
  • Parental & Family Support Maternity and parental leave top‑ups, the option to extend leave, and on‑site daycare in Quebec City support families. Policies are positioned to ease return‑to‑work and provide practical support for caregivers.

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The Company
HQ: Québec
763 Employees

What We Do

Coveo powers the digital experiences of the world’s most innovative brands serving millions of people and billions of interactions across every digital experience. After a decade of enriching our market-leading platform with forward-thinking global enterprises, we know what it takes to gain a trusted AI-experience advantage. We strongly believe that the future is business-to-person, that experience is today’s competitive front line, a make or break for every business. For enterprises to achieve this AI-experience advantage at scale, it is imperative to have an Enterprise Spinal and composable ability to deliver AI semantic search and generative experiences at each customer and employee interaction.

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