Senior Director, Public Affairs, Communications & Sustainability - Thailand

Job Description Summary:

Reports to: Vice President, PACS - ASEAN & South Pacific (ASP) (Singapore based)

Location: Thailand

Focus, Scope, & Impact:

• This is a local role with broad responsibilities for shaping and executing the public affairs, communications and sustainability (PACS) strategy and implementation plans for the Thailand market.  The person is a core member and a trusted advisor to the Thailand leadership team, contributing to overall market strategy and decision making and advise/ council on reputational risks, external trends and stakeholder expectations.
• Lead and coordinate with internal and external teams (e.g. bottler, trade and industry associations, public affairs agencies) to develop and execute the Thailand public affairs & sustainability strategy and stakeholder engagement plans:
  • Champion reasonable legislation and regulations that support predictable developments of the industry and expectations of consumers.  In particular, map, manage and positively impacts the Company's reputation and relationships with key local government and stakeholders to proactively address business issues and opportunities, including national and local regulations related but not limited to excise taxes and related levies, labelling, ingredient, marketing, waste & environmental regulations.
  • Monitor, analyze and pre-empt the national and local regulatory agenda.
  • Lead key PACS operational processes such as managing the Incident and Crisis Management process for Thailand, working in close collaboration with the bottler and Technical and Supply Chain teams.
  • Lead and manage key stakeholders' relationships and collaboration projects in Thailand. Key stakeholders would include government ministries and agencies, industry & trade associations, think tanks and media.
  • Lead and manage routines, reporting and performance metrics for Thailand’s PACS plans, budget and key business success metrics.
  • Lead the local sustainability agenda, translating global commitments into market relevant strategies and measurable actions, in particular on priority areas including water stewardship and watershed protection, packaging circularity and recycling systems and community development and social progress, by working with NGOs, development partners, government agencies and communities.

• Lead an integrated communications and PR strategy with our global/ regional communication teams, bottlers and PR agencies that strengthens our corporate reputation and social license to operate:
  • Amplify local marketing and brand campaigns through earned media, storytelling, and stakeholder engagement, ensuring relevance to local consumers and communities.
  • Ensure strong local implementation of global and regional communication strategies, adapting them to resonate with Thai consumers and stakeholders.
  • Strengthen work processes and alignment with our bottlers to ensure implementation and tracking/course correct business reputational success metrics.

People leadership:

• Leads a high-performing team with a collaborative and enterprise mindset that model enterprise leadership behaviors.
• Develops and coaches the next generation of leaders:
  • Promotes a strong two-way feedback culture; one built on trust, transparency, and accountability.
  • Fosters resilience, giving the team tools and techniques to deal with obstacles.
  • Develops a pipeline of talent not only in succession for this role, but other cross-functional leadership positions.
  • Drives a business acumen & knowledge agenda to ensure tangible impact and connection with the local market and bottler.
  • Flattens the structure; promote all levels of the team to communicate, contribute and lead, regardless of title or position.

KEY SUCCESS PARAMETERS

Experience

• Bachelor’s degree required; 8-15 years’ experience in public affairs and/ or communications in public or private organizations
• Strong understanding of Thailand’s political, regulatory and societal landscape
• Proven experience engaging senior government officials and external stakeholders
• Demonstrated people leadership experience managing and developing teams
• Track record of influencing outcomes in a networked organization
• Good interpersonal skills with ability to communicate complex issues to drive tangible business actions, capability to manage regulatory challenging scenarios and crisis
• Ability to analyze business and regulatory issues, manage divergent stakeholders at a local level and bring together multiple concepts with the bottler to define the long-term public policy & regulatory strategy for the business.

Skills:

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.