The Role
Leads B2B programmatic strategy, campaign execution, optimization, audience segmentation, client relationships, and team management. Connects media performance to CRM and pipeline outcomes, oversees DSP and data partners, establishes operational best practices, supports new business efforts, and provides thought leadership on B2B advertising, privacy, and audience technologies.
Summary Generated by Built In
The Role
We are looking for a Senior Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients! Reporting into the SVP, B2B, you’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand.
You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys. You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation. The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools.
You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns. In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy.
You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys. You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation. The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools.
You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns. In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
- Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
- Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
- Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.
- Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
- Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.
- Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.
- Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.
- Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.
- Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.
- Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.
- Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.
You Must Have
- 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
- Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
- Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.
- Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).
- Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.
- Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.
- Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.
- Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 8+ years of hands-on experience managing programmatic campaigns, ideally focused on B2B or enterprise clients in an agency, DSP, or platform environment
- Deep understanding of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization
- Advanced expertise with DSPs, data management platforms, and CRM integrations for audience activation
- Experience tying programmatic metrics to MQL, SQL, opportunity, and revenue outcomes
- Analytical fluency with GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms
- Executive-ready communication skills to translate technical programmatic details into actionable business insights
- Ability to collaborate across creative, media, strategy, and analytics disciplines
- Curiosity and forward-looking perspective on B2B advertising technology, data privacy, and audience intelligence trends
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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