Lookout, Inc. is a globally recognized cybersecurity leader delivering advanced protection for the most vulnerable element of any enterprise security strategy — human error and manipulation. Cloud-native by design, the Lookout platform offers rapid, scalable deployment and simplified security operations, defending the frontline of human-centric attacks—the mobile device. Attackers now target the human element more than ever, with mobile devices providing the most direct path to their victims. Using social engineering techniques that exploit basic human instincts like trust, curiosity, and urgency, they deceive users into revealing sensitive credentials, allowing them to slip past legacy security solutions.
Lookout Endpoint Detection and Response (EDR) continuously monitors mobile endpoints for signs of human-centric attacks, as well as traditional malware, software vulnerabilities, and other anomalous activity. It uses advanced threat detection techniques, including artificial intelligence (AI) and behavioral analysis, to identify threats before they escalate across the enterprise. Learn more at www.lookout.com and follow us on the Lookout Blog, LinkedIn, and X.
As Senior Director of Product Marketing, reporting to the VP of marketing, you will lead the strategic positioning, messaging, and go-to-market execution for Lookout’s cybersecurity solutions. You will be responsible for translating complex product capabilities into compelling narratives that resonate with security leaders, enable our sales teams to win, and differentiate Lookout in the market.
This is a high-impact leadership role that requires deep cybersecurity market expertise, strong strategic instincts, and the ability to influence across product, sales, and marketing.
Key ResponsibilitiesProduct Marketing Leadership- Develop and own product marketing strategy across Lookout’s portfolio, aligning messaging to company vision and growth priorities.
- Build crisp, differentiated positioning and messaging frameworks that resonate with CISOs, security practitioners, and line-of-business leaders.
- Act as the strategic partner to Product Management to shape roadmaps, launch strategies, and market differentiation.
- Lead cross-functional GTM plans for new product launches and major feature releases.
- Partner closely with demand generation, campaigns, and field marketing to drive pipeline growth and market awareness.
- Partner with the threat intelligence team to develop Lookout’s quarterly threat landscape reports.
- Develop competitive intelligence and market insights to inform strategy and enable the field.
- Build world-class sales enablement programs and assets, including playbooks, pitch decks, battlecards, and messaging frameworks.
- Train and empower global sales and channel teams to articulate Lookout’s value proposition and competitive differentiation.
- Collaborate with alliances and partner teams to drive joint GTM messaging and partner activation.
- Partner with comms, analyst relations, and demand teams to amplify Lookout’s voice in the market.
- Build and manage relationships with industry analysts to influence market perception and validate strategy.
- 10+ years of product marketing experience, with at least 5 years in cybersecurity.
- Proven success building and executing GTM strategies that drive growth and differentiation.
- Deep understanding of cybersecurity markets, buyers (CISO, security teams), and threat landscape trends.
- Exceptional storytelling, messaging, and presentation skills.
- Demonstrated ability to partner with Product, Sales, and Marketing leaders to drive alignment and results.
- Experience leading and developing high-performing teams.
- Comfortable operating in a fast-paced, growth-stage environment.
- Ability to travel 20-30% of the time
The US base salary range for this full-time position is available below. We offer base + bonus + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Top Skills
What We Do
Our mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. We enable consumers and employees to protect their data, and to securely stay connected without violating their privacy and trust. Lookout is trusted by millions of consumers, the largest enterprises and government agencies, and partners such as AT&T, Verizon, Vodafone, Microsoft, Google, and Apple. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.
