At HubSpot, our mission is to help millions of organizations grow better, and we need exceptional Product Marketing to help us do that. That's why we are hiring a Senior Director of Product Marketing to lead one of our most exciting product areas, Breeze.
As the Senior Director of Product Marketing for our AI products, you will oversee a team of product marketers responsible for driving the GTM strategy across our AI portfolio and our product marketer for pricing & packaging. From determining positioning, naming, competitive analysis, feature prioritization, go-to-market (GTM) planning and execution, you and your team will represent the product, showcase its value, and help it grow a strong user base. This means you'll work with cross-functional teams across product, sales, marketing, pricing & packaging, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive initial sales and adoption. You will report to the VP of Product Marketing and work closely with HubSpot's leadership team.
In this role, you'll:
- Develop positioning, messaging, and GTM strategies to drive product adoption and revenue growth
- Serve as a business leader for AI products, partnering with senior leadership across Product, Sales, Customer Success, and Marketing to align on strategic priorities and GTM motions
- Oversee product marketing for our pricing, specifically focusing on seats & credits
- Build and lead a high-performing team of product marketers, fostering an inclusive culture and developing talent through coaching and mentorship
- Own the end-to-end launch strategy for Breeze products and features, from naming and positioning to sales enablement, customer communications, and post-launch optimization
- Develop data-driven strategies to drive product awareness, consideration, and adoption across our three core segments and customer lifecycle stages
- Be the executive voice and advocate for AI products internally and externally, presenting at key company events, conferences, and customer engagements
- Partner with Product to influence the product roadmap based on market insights, competitive intelligence, and customer feedback
- Drive the creation of compelling showcase assets, sales enablement materials, and customer-facing content that communicate our unique AI capabilities and drive demand
- Establish and track key metrics for product marketing success, using data to inform decision-making and drive performance retrospectives
- Manage program budgets to ensure high-impact investments that drive scale
- Regularly communicate performance, successes, and learnings to Marketing and executive leadership
We are looking for people who:
- Have 10+ years of product marketing experience, including significant experience in AI, pricing, or emerging technology products
- Have a proven track record of leading and scaling product marketing teams
- Deep expertise in product positioning, messaging, and go-to-market strategy with a history of delivering exceptional product launches from ideation to execution
- Are not afraid to get their hands dirty and will get deep into the work
- Experience working closely with Product, Sales, and Customer Success leaders to drive alignment and achieve business outcomes
- Are compelling storytellers and customer-centric in their approach, able to translate complex technical capabilities into authentic, relatable value propositions
- Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders across the organization to achieve outsized results
- Are comfortable presenting to executives and external audiences with excellent written and verbal communication skills
- Have the ability to juggle multiple company-wide priorities and work with multiple teams simultaneously
- A point of view on what great product marketing looks like and how to build integrated marketing strategies that span multiple channels
- An owner's mindset with high personal accountability - able to work independently while also building strong collaborative relationships
- Passionate about AI and its potential to transform how businesses grow
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
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Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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What We Do
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; San Francisco, CA; Portsmouth, NH; London, UK; Toronto, Canada.
