Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive positioning, go-to-market strategies, and successful product launches while developing and managing a top-tier Product Marketing team.
As a key member of our leadership team, you’ll collaborate across departments to shape Brandwatch’s messaging, ensure seamless product communications, and execute initiatives that align with our business goals.
We’re seeking a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced, global environment.
Key Responsibilities:
- Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives.
- Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning.
- Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance.
- Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership.
- Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches.
- Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
- Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth.
- Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.
Essential Skills and Experience
- Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Experience: 10+ years in product marketing, including at least 5 years in a leadership role.
- Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives.
- Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
- Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
- Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans.
- Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment.
What You Will Get
- Cision Group Personal Pension Scheme
- Life Assurance
- Healthcare Cash Plan
- Dental Insurance
- Private Medical Insurance (for directors and above only)*
- Gym Subsidy
- Cycle to Work
- Discounted Dining
- Virtual GP
- Employee Assistance Programme (EAP)
- Eye Care Test
- Cision Global Charitable Giving Program
This is a unique opportunity to shape Brandwatch’s market presence and drive the success of our product suite. If you’re a strategic thinker with a passion for product marketing and leadership, we encourage you to apply. We’d love to hear from you!
Brandwatch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brandwatch and has not been reviewed or approved by Brandwatch.
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Flexible Benefits — Work is remote-optimized with hybrid options, flexible core hours, and a home-office stipend that support varied working styles. Feedback suggests this flexibility is a notable strength relative to other elements of the package.
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Leave & Time Off Breadth — Unlimited PTO plus additional wellness days and paid holidays/volunteer time provide generous time-away policies. Feedback suggests these policies are attractive on paper, with usage shaped by team norms.
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Wellbeing & Lifestyle Benefits — Medical, dental, vision, FSA, mental-health resources (EAP, Headspace), and learning access/stipends indicate a broad wellbeing offering. Feedback suggests these benefits can help offset cash-pay concerns for some roles.
Brandwatch Insights
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What We Do
Brandwatch is the world’s leading digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. It is the perfect platform to make sense of your consumers, their needs, wants, and interests. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, our historical archive includes over a trillion conversations, with 501 million new ones added every day. Our platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
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