Senior Director of Product, Creative

Posted 22 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
200K-230K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
Lead strategy, roadmap, and execution for Innovid's unified CTV, creative, and ad-serving platform. Drive AI/automation, creative authoring, data ingestion, optimization engines, and SDKs. Align cross-functional teams, engage executives and partners, enable GTM, and measure platform KPIs and ROI.
Summary Generated by Built In
Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising.

We are looking for a Senior Director of Product, Creative to lead, scale, and mentor a high-performing team of product managers driving the next evolution of Innovid’s unified CTV, creative, and ad serving ecosystem. In this high-impact role, you will hold end-to-end accountability for our enterprise platform portfolio while building a world-class product organization. You will leverage your technical vision and leadership to align engineering, design, commercial leaders, and C-suite executives, serving as a trusted partner to top-tier brands, agencies, and streaming platforms.

What You Will Own:

  • Team & Organizational Growth: Management, and professional development of a team of Product Managers, fostering a culture of operational excellence, accountability, and customer-centric innovation.
  • Agentic AI & Workflow Automation: Strategic vision for embedded AI agents and intelligent automation that turn real-time platform signals into automated actions across the advertising lifecycle.
  • Creative Authoring & Personalization Tools: Strategic roadmap and execution oversight for automated creative assembly and dynamic personalized ad experiences at scale.
  • Data Ingestion & Signal Decisioning: Architecture strategy for high-throughput API frameworks and signal engines that ingest 3rd-party data to power real-time decisioning models.
  • Algorithmic Optimization & Simulation: Portfolio strategy for intelligent optimization engines (ML/AI) and simulation models designed to maximize campaign outcomes.
  • Ecosystem & Partner SDKs: Distribution technologies, publisher-side SDKs, and platform integrations with major OTT and CTV providers.

What You Will Do:

  • Strategic Leadership: Define and operationalize the multi-year platform vision, translating business objectives into actionable team roadmaps unifying creative, ad serving, and measurement.
  • People Management & Coaching: Guide your team through the full product lifecycle, from market discovery to launch, ensuring rigorous product management practices and clear career progression.
  • Cross-Functional Executive Alignment: Partner closely with Engineering, Design, Product Marketing, and Revenue executives to prioritize investments, allocate resources, and unblock cross-team dependencies.
  • Executive & Market Engagement: Deliver strategic narratives to executive leadership, enterprise clients, and key ecosystem partners (CTV OEMs, DSPs, SSPs) as an industry spokesperson.
  • Commercial & GTM Execution: Direct GTM alignment with Product Marketing and Sales to launch scalable products, foster strategic integrations, and drive platform adoption.
  • Data-Driven Operations: Establish portfolio-wide KPI frameworks, usage analytics, and ROI models to evaluate platform health and justify feature investments.

What You Will Need:

  • Experience: 8+ years in Product Management within AdTech, enterprise SaaS, or digital media, including 3+ years of direct people management experience building and leading product teams.
  • Domain Expertise: Deep mastery of the CTV/OTT ecosystem, dynamic creative optimization (DCO), programmatic ad serving, data-driven decisioning, and ad tech measurement integrations.
  • Technical Depth: Strong technical foundation (Computer Science, Engineering, or equivalent background preferred) with experience overseeing complex APIs, SDKs, and enterprise platform architectures.
  • Leadership & Coaching: Proven track record of hiring, retaining, and developing top-tier product talent while instilling product management best practices.
  • Stakeholder Management: Demonstrated ability to align senior executives, cross-functional leads, and external clients around a unified vision while driving team accountability.
  • Executive Communication: Superior storytelling and presentation skills to represent the product organization to C-suite executives, strategic partners, and industry forums.

What We Offer:

  • The Best of Both Worlds: Be part of the Innovid team while enjoying the full range of perks and benefits offered by Mediaocean.
  • Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, paid parental leave
  • Total Rewards: Competitive salary, Full benefits package, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
  • Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), 
  • Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
  • Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment,
  • Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
  • The base pay range for this position is $200,000-230,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
  • This information is provided per New York City’s salary disclosure law.  

#LI-DB1

There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.

We have received reports of individuals posing as Innovid representatives and authorizing work for freelancers. As part of the scam, the freelancers are asked to pay for money transfers before receiving compensation for their work. Please do not engage with anyone on social media or via telegram offering consulting work from Innovid. Carefully check the email address of any solicitor. Non-Innovid email addresses (such as Gmail, Yahoo, etc.) should be ignored. To validate that an offer from our company is legitimate, please contact us at [email protected]

Skills Required

  • 7+ years in Product Management within AdTech, enterprise SaaS, or digital media
  • Deep mastery of the CTV/OTT ecosystem, dynamic creative optimization (DCO), programmatic ad serving, and ad tech measurement integrations
  • Direct experience building robust APIs, SDKs, and developer-facing platform solutions
  • Strong technical foundation (Computer Science, Engineering, or equivalent background)
  • Proven track record shipping complex, high-throughput platform capabilities from concept to market impact
  • Experience with AI/ML, agentic AI, algorithmic optimization, and simulation models for decisioning
  • Exceptional ability to influence senior stakeholders and cross-functional teams without direct authority
  • Superior executive communication and storytelling skills for C-suite and strategic partners
  • Experience establishing KPI frameworks, usage analytics, and ROI models to evaluate platform health
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The Company
HQ: New York, NY
581 Employees
Year Founded: 2007

What We Do

Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered proprietary technology and exclusive partnerships designed to fuel the future of TV advertising. NYSE: CTV Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

Why Work With Us

Our family-centric, generous, daring, and unbeatable team is the key to our continued success in our quest to change how audiences experience advertising. We are people first, united through the knowledge, care, passion, and generosity we all share. We are unbeatable with a powerful positive spirit that embraces challenges and change. Join us!

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