The Role
Lead strategy, roadmap, and execution for Innovid's unified CTV, creative, and ad-serving platform. Drive AI/automation, creative authoring, data ingestion, optimization engines, and SDKs. Align cross-functional teams, engage executives and partners, enable GTM, and measure platform KPIs and ROI.
Summary Generated by Built In
Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising.
We are looking for a Senior Director of Product, Creative to serve as a principal strategic architect and individual contributor driving the next evolution of Innovid’s unified CTV, creative, and ad serving ecosystem. In this high-impact role, you will hold end-to-end strategy, roadmap, and execution accountability for our enterprise platform portfolio. You will leverage your deep technical expertise and industry authority to drive cross-functional alignment across engineering, design, commercial leaders, and C-suite executives, while serving as a trusted partner to top-tier brands, agencies, and streaming platforms.
We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising.
What You Will Own:
- Agentic AI & Workflow Automation: Strategy for embedded AI agents and intelligent automation that turn real-time platform signals into automated actions—streamlining campaign setups, dynamic ad decisioning, and real-time creative optimizations across the advertising lifecycle.
- Creative Authoring & Personalization Tools: Strategic vision and product execution for automated creative assembly and dynamic, personalized ad experiences at scale across CTV and digital channels.
- Data Ingestion & Signal Decisioning: High-throughput API frameworks and signal engines that ingest 3rd-party data to power real-time decisioning models (geo, weather, audience, contextual).
- Algorithmic Optimization & Simulation: Intelligent optimization engines (ML/AI) designed to maximize performance against campaign outcomes, alongside simulation models for real-world ad-serving conditions.
- Ecosystem & Partner SDKs: Strategic distribution technologies, publisher-side SDKs, and platform integrations with major OTT and CTV providers.
What You Will Do:
- Strategic Leadership: Define, operationalize, and drive the multi-year platform vision and product roadmap in line with the "new Innovid"—unifying creative, ad serving, and measurement.
- Hands-On Execution: Lead products through the full lifecycle—from initial market sizing and discovery to continuous iteration—acting as the primary product authority for your domain.
- Cross-Functional Influence: Drive organizational alignment by partnering closely with engineering, design, product marketing, and revenue teams to execute complex platform initiatives.
- Executive & Market Engagement: Translate complex technology capabilities into strategic narratives for executive leadership, enterprise clients, and ecosystem partners (CTV OEMs, DSPs, SSPs).
- Commercial & GTM Enablement: Partner with Product Marketing and Sales to launch scalable products, foster strategic integrations, and drive platform adoption across key markets.
- Data-Driven Innovation: Establish rigorous KPI frameworks, usage analytics, and ROI models to evaluate platform health and prioritize product investments.
What You Will Need:
- Experience: 7+ years in Product Management within AdTech, enterprise SaaS, or digital media, with a track record of driving large-scale platform products as a principal individual contributor.
- Domain Expertise: Deep mastery of the CTV/OTT ecosystem, dynamic creative optimization (DCO), programmatic ad serving, data-driven decisioning, and ad tech measurement integrations.
- Technical Depth: Strong technical foundation (Computer Science, Engineering, or equivalent background preferred) with direct experience building robust APIs, SDKs, and developer-facing platform solutions.
- Proven Track Record: History of shipping complex, high-throughput platform capabilities from concept to market impact in fast-moving environments.
- Influence Without Authority: Exceptional ability to align senior stakeholders, engineering leads, and cross-functional teams around a unified product vision without direct managerial authority.
- Executive Communication: Superior storytelling skills to clearly present complex technical concepts to C-suite executives, strategic partners, and external industry audiences.
What We Offer:
- The Best of Both Worlds: Be part of the Innovid team while enjoying the full range of perks and benefits offered by Mediaocean.
- Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, paid parental leave
- Total Rewards: Competitive salary, Full benefits package, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
- Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP),
- Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
- Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment,
- Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
- The base pay range for this position is $200,000-230,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
- This information is provided per New York City’s salary disclosure law.
#LI-DB1
There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.
Skills Required
- 7+ years in Product Management within AdTech, enterprise SaaS, or digital media
- Deep mastery of the CTV/OTT ecosystem, dynamic creative optimization (DCO), programmatic ad serving, and ad tech measurement integrations
- Direct experience building robust APIs, SDKs, and developer-facing platform solutions
- Strong technical foundation (Computer Science, Engineering, or equivalent background)
- Proven track record shipping complex, high-throughput platform capabilities from concept to market impact
- Experience with AI/ML, agentic AI, algorithmic optimization, and simulation models for decisioning
- Exceptional ability to influence senior stakeholders and cross-functional teams without direct authority
- Superior executive communication and storytelling skills for C-suite and strategic partners
- Experience establishing KPI frameworks, usage analytics, and ROI models to evaluate platform health
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The Company
What We Do
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered proprietary technology and exclusive partnerships designed to fuel the future of TV advertising. NYSE: CTV Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.
Why Work With Us
Our family-centric, generous, daring, and unbeatable team is the key to our continued success in our quest to change how audiences experience advertising. We are people first, united through the knowledge, care, passion, and generosity we all share. We are unbeatable with a powerful positive spirit that embraces challenges and change. Join us!
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