Senior Director of Performance Marketing

Posted 9 Hours Ago
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Seattle, WA, USA
In-Office
185K-205K Annually
Senior level
Real Estate • Software • PropTech
At Compass, our mission is to help everyone find their place in the world.
The Role
Own the strategy and execution of Compass’s performance marketing across paid search, social, display, video, and emerging channels. Connect media investment to transaction conversion, lead quality, customer acquisition cost, and lifetime value. Lead measurement through media mix modeling, incrementality testing, attribution, and automated bidding. Manage a major media budget, advise executives on growth investments, and help build the operating model, tooling, and talent strategy for performance marketing across the company’s brands.
Summary Generated by Built In

At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.

Every year, millions of people start the search for a home online. Where they land, who they trust, and which agent they call shapes one of the biggest decisions of their lives. We're looking for the person who makes sure that search leads to Compass.

Compass International Holdings Overview

Compass International Holdings is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties, Better Homes and Gardens® Real Estate, CENTURY 21®, Christie's International Real Estate, Coldwell Banker®, Compass, Corcoran®, ERA®, and Sotheby's International Realty®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation. 


  • NYSE: COMP
  • 340,000 Real Estate Professionals
  • 2,000+ independently owned and operated brokerages
  • 120 countries and territories

Why Now

Compass International Holdings is moving fast:

  • A new consumer experience. We just launched See It First™, the biggest Compass.com redesign in a decade, giving buyers early access to more homes.
  • Marketing. Our 3-phased marketing strategy gives sellers more choice in how to market their homes. The market has responded with 56% YoY traffic growth on compass.com.
  • Global reach. The new Compass Global Division connects U.S. clients with vetted international advisors.
  • Record results. We posted record Q2 2026 results.

The platform is bigger, the product is sharper, and the opportunity to win the consumer has never been larger.

Role Overview

This is a rare seat: a senior, highly strategic individual contributor role with direct influence on how one of the largest real estate platforms in the world grows.

As Head of Performance Marketing, you'll own the strategy and the execution behind how consumers find Compass. You'll set the vision, own the numbers, influence the product, and remain hands-on in the campaigns yourself. You'll work alongside senior leadership as a trusted growth advisor, and your recommendations will shape where we invest and how fast we move.

You'll also be in on the ground floor. As performance marketing scales across our brands, you'll help define what the function looks like, how it measures success, and who joins it next. This is your chance to build something inside real estate, not just inherit it.

What You'll Do

  • Set the strategy and run it. Build the performance marketing plan for Compass.com and drive execution across paid search, paid social, display, video, and emerging acquisition channels. You'll be both the architect and the operator.
  • Connect every dollar to outcomes that matter. Tie media performance to transaction conversion, agent lead quality, and unit economics, not just clicks and impressions. In real estate, the lead that becomes a closed home is the only metric that counts.
  • Build a measurement practice that leadership trusts. Bring rigor through media mix modeling, incrementality testing, multi-touch attribution, and automated bidding to continuously improve CAC and LTV efficiency.
  • Own and scale a major media budget. Manage a significant paid media portfolio in one of the most competitive search categories online. Reallocate quickly and confidently based on the data.
  • Be the voice of growth in the room. Present priorities, results, and investment recommendations to the executive team and cross-functional partners across product, brand, and technology.
  • Shape the future of the function. Help define the operating model, tooling, and talent strategy for performance marketing as it grows across CIH's brands.

Who You Are

  • Built at a marketplace. You have 10+ years in marketing, ideally including 3–4+ years leading performance marketing at a top real estate or high-volume marketplace portal. 
  • Strategist and builder. You can design a multi-channel growth strategy in the morning and be deep in campaign structure and bidding logic by afternoon. You'd rather own the work than delegate it.
  • Executive-ready. You're comfortable with the C-suite. You bring a point of view, back it with data, and influence decisions.
  • Measurement-obsessed. You have deep, practical experience with media mix modeling, incrementality testing, attribution, and paid acquisition channels.
  • Energized by the mission. Helping people find their place in the world, and helping 340,000 agents grow their businesses, is something you care about.
  • Technical Expertise: Deep experience in media mix modeling, incrementality testing, paid acquisition channels, and attribution models.

What Success Looks Like

In your first 90 days, you've gone deep on the business. You understand how Compass.com acquires consumers today, where spend is working and where it isn't, and how leads move from first click to closed transaction. You've built trusted relationships with leadership and key partners across product, brand, data, and technology, and you've delivered an early point of view on the biggest opportunities.

By six months, your performance marketing strategy is in the market. You've established a measurement framework the executive team relies on, launched your first incrementality tests, and made confident budget shifts based on what the data shows. Leadership comes to you for the answer to "what's driving growth?"

At 12 months, you've measurably improved acquisition efficiency and lead quality, and paid media is clearly connected to transactions and agent outcomes, not just traffic. You've built a testing culture that keeps the program getting smarter. You've shaped the roadmap for how performance marketing scales across CIH's brands, including the tools, operating model, and talent the function needs next. And you're seen as one of the most important growth voices in the company.

Compensation:

The base pay range for this position is $185,000 - $205,000 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met

Perks that You Need to Know About:

Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.

 
Do your best work, be your authentic self.
At Compass, we believe that everyone deserves to find their place in the world — a place where they feel like they belong, where they can be their authentic selves, where they can thrive.  Our collaborative, energetic culture is grounded in our Compass Entrepreneurship Principles and our commitment to diversity, equity, inclusion, growth and mobility. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.

Notice for California Applicants

Los Angeles County Fair Chance Notice

Skills Required

  • 10+ years of experience in marketing
  • 3-4+ years leading performance marketing
  • Experience at a top real estate company or high-volume marketplace portal
  • Experience designing and executing multi-channel growth strategies
  • Hands-on experience with campaign structure and bidding logic
  • Executive-level communication and influence experience
  • Deep practical experience with media mix modeling
  • Experience with incrementality testing
  • Experience with paid acquisition channels
  • Experience with attribution models

Compass Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Compass and has not been reviewed or approved by Compass.

  • Healthcare Strength — Medical, dental, and vision coverage are described as comprehensive, with some noting fully paid dependent coverage and solid plan options. Wellness resources and assistance programs further support overall health needs.
  • Parental & Family Support — Paid parental leave is characterized as generous for both birthing and non-birthing parents, supporting time at home. Company policies also reference family medical leave.
  • Retirement Support — A 401(k) with company match alongside an employee stock purchase plan and equity grants adds long-term financial value. These elements broaden total rewards beyond base pay.

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The Company
HQ: New York, NY
4,000 Employees
Year Founded: 2012

What We Do

A real estate company with a purpose; we are building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.

Why Work With Us

We are a tech company reinventing the space. To lead the industry requires the smartest tools built by the brightest minds across engineering, design, and strategy. Through our proprietary platform, Compass is changing how agents and clients navigate the process of finding or selling a home. Join our team today!

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