Role Responsibilities:
- Defining Strategy: Lead Cloudflare's global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results.
- Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact.
- Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs.
- Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners.
- Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare's digital presence and competitive advantage.
- 15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred.
- Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.).
- Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability.
- Experience operating in a federated demand generation model and managing a digital Center of Excellence.
- Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally.
- Proficient data storytelling and analytical skills.
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- Experience supporting both enterprise and self-serve or product-led growth motions.
- Dual experience within both agency and in-house models, with a clear understanding of common pitfalls and how to make each successful.
Compensation
Compensation may be adjusted depending on work location
- For New York City based hires: Estimated annual salary of $286,000 - $350,000
- For San Francisco based hires: Estimated annual salary of $299,000 - $365,000
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
Gallery
Cloudflare Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
