Role Overview
We’re looking for a dynamic and strategic Senior Director, North America Marketing to lead all regional marketing and strategic event initiatives across the U.S. and Canada. This individual will drive the development and execution of go-to-market (GTM) programs that align with regional sales priorities and channel partner objectives — helping accelerate pipeline, increase brand awareness, and deepen market engagement.
This role requires a proven leader who thrives in a fast-paced, high-growth environment and has experience balancing both regional field marketing and strategic event execution. The ideal candidate understands how to connect marketing strategy to revenue impact, build scalable programs, and motivate a high-performing team.
Key Responsibilities
Leadership & Strategy
Own the North America marketing strategy and execution, ensuring alignment to regional sales and channel goals.
Partner closely with Sales, Channel, and Global Marketing to build an integrated GTM plan for North America.
Lead a team of Regional Marketing Managers and Event Marketers, fostering collaboration, accountability, and innovation.
Translate corporate priorities into impactful regional programs that drive awareness, engagement, and pipeline.
Regional Marketing Execution
Develop and manage a portfolio of integrated campaigns tailored to key verticals, segments, and territories.
Build scalable programs that support account-based marketing (ABM), demand generation, and partner engagement.
Partner with field sales and SDRs to ensure marketing activities generate measurable outcomes and accelerate deal velocity.
Strategic Events & Experiences
Oversee all strategic events in North America — including hosted experiences, industry conferences, roadshows, and partner events.
Ensure all events deliver brand consistency, exceptional customer experiences, and measurable ROI.
Innovate with creative event concepts that differentiate the company and elevate executive engagement.
Measurement & Optimization
Define KPIs and performance metrics that align to pipeline, revenue, and regional growth goals.
Continuously analyze campaign and event performance to optimize effectiveness and budget allocation.
- Team & Cross-Functional Leadership
Build, mentor, and inspire a high-performing regional marketing team known for creativity, collaboration, and results.
Serve as the voice of the North American market, providing insights on trends, competitors, and customer behavior to influence global marketing strategy.
Minimum Qualifications
Industry Experience: 10+ years of B2B marketing experience, with proven experience in the cybersecurity, SaaS, or enterprise technology industries.
Leadership Experience: 5+ years in a leadership role overseeing regional marketing and/or events, including managing and developing high-performing teams.
GTM and Channel Expertise: Demonstrated track record of developing and executing integrated GTM strategies, with a deep understanding of channel ecosystems and partner-led motions.
Measurable Outcomes: Proven ability to define and execute strategies that deliver measurable business outcomes, specifically pipeline growth and revenue contribution.
Preferred Qualifications
Growth Scaling Experience: Experience scaling marketing operations for a high-growth technology company.
Domain Knowledge: Familiarity with cybersecurity buyer personas, market trends, and industry frameworks (e.g., NIST, CIS).
Advanced Degree: MBA or advanced degree in Marketing, Business, or a related field.
Pipeline Metric Ownership: Experience in managing marketing-sourced/influenced pipeline targets and event lead-to-opportunity conversion rates.
Data Analysis: Experience analyzing campaign and event performance data for continuous optimization and budget allocation.
Insights Contribution: Experience serving as the voice of a regional market to influence global marketing strategy with local insights.
#LI-REMOTE, #LI-AC1
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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