Director, Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How You'll LEAD:

Virgin Music Group (VMG) is the world’s leading partner to independent labels and artists, delivering a
modern, global services platform across distribution, marketing, analytics, and physical commerce. With
teams in 30+ countries, VMG supports artists and entrepreneurs with flexible, data-driven solutions that
scale globally.
Virgin is looking for a Director, Marketing to be a part of the Marketing team in Nashville, TN. This
role will oversee and direct all aspects of day-to-day marketing and will partner with Virgin’s music
labels/managers/artists to develop marketing campaigns that strategize the best course to market for
their releases. This role will work in tandem with the various departments under the direction of the
SVP of Marketing.
How You'll CREATE:
● Marketing Strategy: Work with our partners to create a strong marketing campaign that is
engaging fans, raising visibility and driving commercial results.
● Project Management: Act as the marketing lead for specific projects and labels, including
developing the overall marketing plan, budget and strategy for the campaign and executing it.
● Marketing Plans: When not running a campaign, the candidate will be responsible for guiding
our label partners in creating well thought out and creative plans.
● Project Budgeting: Work with our label partners to create smart marketing budgets that help
deliver maximum visibility while also focusing on the highest return on investment.
● Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
● Weekly Updates: Create weekly updates for the team highlighting growth areas and
opportunities on priority releases. Also work with label partners to ensure they are consistently
delivering concise updates.
● Label/Artist Relations: Available during negotiations as it relates to marketing strategy and label
relations. This role is generally the first point of contact after a deal has been signed so that
marketing plan development and marketing strategy can begin immediately to maximize
timelines.
● Digital Marketing Strategy: Work with the digital department to ensure that our partners are
creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms
and new technologies.
● Community Relations: Understand, be immersed and have thorough knowledge of the music
sector with experience of promoter circuit, charts, digital and social media platforms, and
grassroots/street marketing

● Data Driven Analytics: Know how to query and speak to specific data points that are
meaningful to account relations and artist/manager expectations.
● Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance of
an artist within the culture of the scene, conveying what is meaningful for account relations and
benchmarking artist/manager expectations.
Bring Your VIBE:
● Strong verbal and written communication.
● Experience in marketing within the independent music space.
● Strong knowledge of traditional and digital marketing strategies for music consumption.
● Must be tech savvy with a deep understanding of current & forthcoming technologies and
general market trends.
● Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to
prioritize and multi-task.
● Build and manage artist budgets to support online marketing.
● Knowledge of social media best practices and how to put together a social media plan, build a
fan base, etc.
● Must have strong music industry relationships and vision to work with in house and 3rd party
PR, Promo and
● Ability to handle multiple projects and operate effectively in a high-volume environment.
Experience:
● Experience strategizing and executing music marketing campaigns, as well as pitching proposals
for prospective clients (please be prepared to provide examples of or discuss campaigns you've
worked on).
● Experience with cross-promotional marketing and branding.
● Existing relationships with labels and/or brands and existing contacts at digital platforms.
● Advanced level artist relations and/or third-party distribution experience.
● 4+years’ experience in music industry marketing.
Education:
Bachelors’ Degree or equivalent experience preferred.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish