The Role
The Senior Director will lead integrated marketing strategies to generate awareness and pipeline growth, supervise a team member, and collaborate cross-functionally.
Summary Generated by Built In
About Coalfire
Coalfire is on a mission to make the world a safer place by solving our clients’ hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Chicago, Illinois with offices across the U.S. and U.K., and we support clients around the world.
But that’s not who we are – that’s just what we do.
We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.
Position Summary
The Senior Director will drive the development and execution of integrated marketing strategies and campaigns to drive awareness, engagement, and pipeline growth for specific service lines at Coalfire. This individual will be responsible for building and managing a comprehensive marketing plan—partnering with cross-functional teams to deliver targeted messaging, measurable outcomes, and marketing programs that drive business impact. The Senior Director will be responsible for driving strategy and lead generation for two growing service lines. This role will also supervise one team member and have the opportunity to collaborate together to grow leads for the business.
What You'll Do
- Own the end-to-end marketing plan and campaign calendar for an assigned service line
- Develop and execute multi-channel marketing strategies that align with sales goals and business priorities
- Work closely with content development and creative teams to develop compelling messaging and campaign assets
- Launch and manage campaigns across channels including email, digital ads, social media, content syndication, webinars, and events
- Coordinate with sales to enable outreach and follow-up strategies, including account-based marketing (ABM) programs
- Analyze campaign performance, track KPIs (e.g., MQLs, pipeline contribution, conversion rates), and report results to stakeholders
- Optimize campaigns based on performance insights and market feedback
- Project manage and ensure timely delivery of programs
- Monitor competitor activity and industry trends to inform campaign planning and differentiation
- Ensure consistent brand messaging across all touchpoints and buyer journey stages
- Supervises one team member and work together to develop the content strategy for two growing service lines
What You'll Bring
- 8-10+ years of B2B marketing experience, preferably in cybersecurity, tech, or professional services
- Proven experience planning and executing integrated campaigns that generate demand and pipeline
- Strong understanding of the B2B buyer journey and sales funnel
- Excellent project management and organizational skills; ability to manage multiple campaigns simultaneously
- Analytical mindset with experience measuring performance and reporting on marketing KPIs
- Strong collaboration and communication skills to work across teams and with subject matter experts
- Experience with marketing platforms such as Salesforce, DemandBase, Wrike, Sprout Social
- Bachelor's degree in Marketing, Business, Communications, or a related field and/or equivalent experience
Why You’ll Want to Join Us
At Coalfire, you’ll find the support you need to thrive personally and professionally. In many cases, we provide a flexible work model that empowers you to choose when and where you’ll work most effectively – whether you’re at home or an office.
Regardless of location, you’ll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You’ll have opportunities to join employee resource groups, participate in in-person and virtual events, and more. And you’ll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support membership, and comprehensive insurance options.
At Coalfire, equal opportunity and pay equity is integral to the way we do business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Coalfire is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact our Human Resources team at [email protected].
Top Skills
Demandbase
Salesforce
Sprout Social
Wrike
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The Company
What We Do
Coalfire is the cybersecurity advisor that helps private and public sector organizations avert threats, close gaps, and effectively manage risk. By providing independent and tailored advice, assessments, technical testing, and cyber engineering services, we help clients develop scalable programs that improve their security posture, achieve their business objectives, and fuel their continued success. Coalfire has been a cybersecurity thought leader for more than 20 years and has offices throughout the United States and Europe.
