Senior Director, Marketing

Company Overview  

Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.  

With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.   

Brand Overview

Bare Necessities 

Welcome to our realm, where comfort meets confidence and empowerment takes center stage. At Bare Necessities, we're not just another online retailer; we're the veritable haven for women seeking the perfect blend of style, support, and self-assurance. 

As the premier destination for women's branded and designer intimate apparel, our mission transcends mere commerce. It's a heartfelt commitment to uplifting women, both figuratively and literally. Because we understand that true empowerment begins with feeling at ease in one's own skin. When a woman finds that perfect fit, that elusive state of "really comfortable," she becomes an unstoppable force, ready to conquer any challenge that comes her way. 

But our dedication doesn't end with offering a vast array of bras and lingerie. We're bra experts, yes, but we're also champions of confidence-building. Through our carefully curated selection, personalized fitting advice, and unwavering commitment to customer satisfaction, we provide support in ways that go beyond mere measurements. We're here to lift you up, to celebrate your uniqueness, and to ensure that every woman who crosses our path leaves feeling empowered, confident, and ready to take on the world. 

Role Overview

The Senior Director of Marketing for Bare Necessities will be responsible for leading the development, execution, and optimization of data-driven marketing strategies. This strategic leader will drive brand awareness, customer acquisition, retention, and sales growth by leveraging media, analytics, cross-functional collaboration, and CRM solutions. Partnering closely with Creative, E-Commerce, and Merchandising teams, the Senior Director will ensure the seamless execution of brand and performance focused customer experiences across paid, owned, and earned media channels.

Responsibilities

• Lead and manage the customer acquisition strategies across multiple channels such as paid media, SEO, social media, PR, influencer marketing, etc. ensuring that company sales and profitability targets are achieved.
• Develop and oversee retention campaigns to enhance customer lifetime value (LTV) by improving repeat purchases, engagement, and overall customer experience. Oversee performance of loyalty and promotional campaigns. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust tactics accordingly.
• Manage media agenc(ies) for paid media channels and analyses as well as project management, marketing strategy, site content strategy, and creative best practices.
• Own and manage marketing campaign calendar inclusive of seasonal campaigns, tentpole events, product launches and partnerships, promotions and always on strategies. Develop spend plans and forecast revenue impact of marketing activities in support of the business
• Ensure channel planning needs, creative asset requirements, delivery timetables are achieved; manage execution of all initiatives. Manage the content creation budget in partnership with internal and external creative teams
• Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management. KPI’s include financial metrics such as revenue and marketing spend, as well as operational and channel metrics such as traffic, conversion, ROI, reach/frequency, CPM/CPC etc.
• Partner with Finance and Planning team to forecast demand and expense goals on a monthly basis.
• Maintain accountability for the daily, triggered, and transactional messaging (email, SMS, MMS, RCS) program. Oversee the creation and implementation of the daily Email & SMS calendars working with internal team as well as external ESP vendor. Create test plans for subject lines, creative content, SMS messaging. Report on performance and learnings to educate teams on best practices
• Maintain accountability for marketing platform UTM parameters, e-commerce data layer and key event tracking and data governance for reporting including session, item, checkout, and purchase events and device and source parameters
• Support merchandise and planning teams with merchandise analytics including basket analyses and attributing merchandise sales to marketing campaigns
• Own customer analyses such as new/returning customer quantity, retention rates, and customer value
• Stay up to date with industry trends, new marketing technologies, and emerging channels to ensure the company is leveraging the latest techniques and tools. Manage the marketing budget to ensure efficient allocation of resources across channels.

• 12+ years of Marketing experience - DTC retail experience preferred, intimates a plus
• Extensive experience in paid media, SEO, SEM, content marketing, email marketing, and affiliate marketing
• Strong analytical skillset - a deep understanding of marketing analytics and performance metrics - problem-solving, and decision-making abilities. Must be proficient in Excel and working knowledge of data visualization/reporting tools (Power BI, Tableau, Sigma, Looker, etc.)
• Proficiency with Google Marketing tools such as Google Analytics, Google Ads, DV360. Experience with Google Cloud Platform and the GA4 BigQuery export a plus
• Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights
• Expertise in both qualitative and quantitative methodologies for data analysis. Proven ability to leverage data to inform and drive strategic decisions
• Demonstrated experience in working cross-functionally with E-Commerce, Marketing, and Buying teams to deliver personalized and high-performing customer experiences
• Ability to lead, inspire, and develop high-performing teams while managing complex projects and driving results.
• Exceptional written, verbal, and interpersonal communication skills. Ability to influence senior leadership and internal stakeholders to drive alignment on strategic initiatives
• Self-motivated, results driven, highly organized, have strong attention to detail
• Ability to work well in high-pressure, fast paced environments

This is a hybrid role, with 4 days in our NYC office 

PAY RATE: $180,000/yr-$205,000/yr 

 At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment. 

DIVERSITY VISION STATEMENT: 

We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled. 

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.