Senior Director of Marketing

Who we are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do:
The Senior Director of Marketing serves as a key strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Marketing, this role will lead a team of marketers to execute marketing programs and drive growth through strategic planning, product innovation and go-to-market. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product ideation and life cycle management, competitive analysis, retail sell-in, campaign strategy and management, and team development.
How you will contribute:

• Manage the business as an owner by developing the marketing strategy to increase market share, drive top-line revenue growth and add shareholder value
• Drive strategy and long-term planning across a portfolio of products
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories
• Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.
• Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentations
• Manage marketing team and provide coaching, development and strategic direction
• Have a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon
• Understand consumer behavior and drivers by conducting market research, reading online consumer reviews, and monitoring feedback on product categories in social media
• Guide preparation of marketing activity reports and present to executive management
• Interact with executive team on a frequent basis
• Other duties as assigned

You will have:

• 8+ years of marketing experience; consumer packaged goods (CPG) industry experience highly preferred
• BA/BS degree; MBA is preferred
• Experienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share, and profit
• Previous experience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational, analytical and writing skills
• Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills
• Must be able to manage multiple projects simultaneously, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
• Creative and open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions
• Clear and consistent communicator that is able to influence at both the peer and leadership level
• Experience in Baby category is a plus, but not required

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Tuesday, Wednesday, and Thursday, and remotely from home on Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $185,000 - $200,000 DOE
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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