Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Senior Director of Marketing has responsibility for growing market share and brand awareness across the country. She/He will lead the multi-functional marketing team (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education) to achieve this.
The role requires building collaborative partnerships with internal and external partners, including the Huda Beauty HQ Marketing Team based in Dubai, ensuring alignment between the regional and global brand strategy.
Essential Duties and Responsibilities:
- Strategy: devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
- Team management: frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
- PR & Influencers: drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
- Education: frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
- Media: elaborate and execute media plans for key launches and bestseller products.
- Forecasting: optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
- Visual Merchandising: frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
- Trade: understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
- Analysis: continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
- Collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
- Ensure consistency of brand standards across all marketing platforms
- Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI
Requirements
- 12+ years of beauty marketing experience. US market & make-up experience is a must with other international markets being a plus
- Proven success in building brands and driving market share growth.
- Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans
- Entrepreneur, kind, charismatic, team worker, passionate and driven personality with excellent communication and presentation skills and a strong commercial acumen
- Can roll-up sleeves and work in a high-speed environment
- Resourceful and generous with their dedication, passion and energy
- Self-starter and positive spirit with great ability to influence and negotiate
- Ability to multitask, work at pace and with ambiguity and uncertainty
- Extremely high degree of attention to detail and organization
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
The pay range for this role is $170k-$240k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Skills Required
- 12+ years of beauty marketing experience, US market and makeup experience required
- Proven success building brands and driving market share growth
- Proven success building brand awareness through organic influencer marketing and impactful media plans
- Experience leading multifunctional marketing teams (product & trade marketing, PR/influencer marketing, visual merchandising, artistry/education)
- Strong commercial acumen and forecasting using retail performance, product performance, market data, and consumer insights
- Ability to build collaborative partnerships and align regional strategy with global brand strategy
- Excellent communication and presentation skills
- Entrepreneurial, team-oriented, resourceful, charismatic, and driven personality
- Self-starter with strong influencing and negotiating abilities
- Ability to multitask, work at pace with ambiguity, and maintain high attention to detail and organization
- Manage budgets and track ROI for launches and local initiatives
What We Do
Here at Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that we can inspire you to find your magic! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we’re fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! “ I have been a blogger, I have created social content, I have worked as a makeup artist, I have worked with manufacturers to create products in the lab, and I am the face of a brand. My experience in the industry has allowed me to really appreciate and understand the industry and look at it from different angles.” – Huda Kattan, Founder and Chairwoman. If you would like to join our Huda Beauty family, please find our live vacancies on our Jobs page.
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