Senior Director Marketing Services

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Job Summary

The Senior Director, Marketing Services, is responsible for the full spectrum and strategy of marketing management and delivery functions. This role involves managing and executing marketing campaigns across various products, channels, and verticals, with a focus on staffing, budgeting, execution, and process evolution to maximize profit and ensure a positive brand and customer experience.

 

Essential Job Functions

• Collaborate with partners to understand business trends and create campaigns aligning with marketing strategies. Review data for best practices and partnerships. Ensure marketing services align with enterprise goals. Accountable for a marketing framework that expands into new channels and supports enterprise growth. - (35%)
• Oversee leaders that are fully accountable for the coordination, management, and documentation of all internal and external stakeholders and applicable campaign inputs in order to effectively, and holistically, manage the execution of marketing campaigns. - (25%)
• Guide leaders in proper staging (including direct responsibility for a variety of CRM tools, processes, and partnerships), audience selections, quality assurance, and deployments of marketing campaigns in order to optimize campaign effectiveness and maximize learnings and profit. - (25%)
• Deliver to the organization a risk-aware culture in the Marketing Services organization, ensuring efficient and effective risk and compliance management practices by adhering to required standards and processes. - (15%)

Minimum Qualifications

• High School Diploma or GED
• 12+ years experience in the Financial Services with a focus on marketing campaign leadership across multiple products, channels, and verticals. Has high proficiency in marketing KPI’s, testing, optimization, and continual improvement.
• 10+ years direct leadership experience

Preferred Qualifications

• Bachelor’s Degree in marketing, finance, business, economics, computer science, MIS, or a related quantitative discipline

Skills

• Marketing Systems
• Marketing Automation Platforms
• SAS
• Workflow Management
• Marketing Metrics
• Marketing Campaign Strategy
• Digital Marketing
• Customer Relationship Management (CRM)

Reports To: SVP and above
Direct Reports: 6 - 10
Work Environment

• Normal office environment. As a senior leader, must work at a Bread Financial office a minimum of 6 days per month. Ability to travel 6 days a month if not located near a Bread Financial office.

Travel

• Ability to travel up to 20% annually

Physical and Mental Requirements
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$155,600.00 - $333,300.00

Full Salary Range for position:

California: $178,900.00 - $416,600.00Colorado: $155,600.00 - $349,900.00New York: $171,100.00 - $416,600.00Washington: $163,300.00 - $383,300.00Maryland: $163,300.00 - $366,600.00Washington DC: $178,900.00 - $383,300.00Illinois: $155,600.00 - $366,600.00New Jersey: $178,900.00 - $383,300.00Vermont: $155,600.00 - $333,300.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.  New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).  Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.   Hired associates can immediately enroll in Bread Financial’s 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.  Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.  The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations.  If you need assistance to accommodate a disability, you may request an accommodation at any time.  Please contact the Recruiting Team at [email protected].

Job Family:

Marketing

Job Type:

Regular