Senior Director, Marketing Operations

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

The Senior Director of Marketing Operations will lead and optimize marketing processes, systems, and data-driven decision-making and work cross-functionally with internal stakeholders, such as Product Marketing, Business Development, Sales, and Customer Success. This role is responsible for marketing automation, budget management, campaign execution, analytics, and cross-functional collaboration to ensure marketing efficiency and effectiveness.

Key Responsibilities:

• Oversee martech stack management, compliance and globalization efforts as necessary, ensuring responsible data management and compliance with regulations (e.g., GDPR, CCPA).

• Drive strategic marketing operations strategic initiatives:

  • Data strategy, hygiene efforts, list segmentation and implementation.

  • Lead management, scoring routing and nurturing with in-depth analysis and reporting on impact to pipeline.

  • Database growth: expansion, enrichment and cleansing.

  • Lifecycle management of stage conversion movement and measurement.

• Lead marketing analysis and planning, ensuring data-driven insights drive campaign strategies and marketing performance improvements.

• Manage budgets effectively, ensuring resources are allocated efficiently and marketing investments yield strong ROI.

• Liaise with the finance team to ensure accurate tracking, reporting, and forecasting of marketing expenditures.

• Develop and manage integrations between Gainsight and Marketo to ensure a seamless content management portal.

• Ensure we properly execute all basic administrative functions for marketing tools including user account maintenance, reports and dashboards, workflows and other routine tasks

• Safeguard the proper handling of email marketing processes, including managing unsubscribed and suppressed lists responsibly.

• Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing operations with business objectives.

• Monitor and enhance campaign performance through ongoing measurement, reporting, and process improvements.

Qualifications:

• 10+ years of experience in marketing operations, automation, and analytics

• Expertise in Marketo, Gainsight, and CRM tools (e.g., Salesforce).

• Strong analytical skills with experience in budget management, marketing performance tracking, and reporting.

• Excellent project management and process optimization skills.

• Experience working in SaaS, B2B marketing, or technology-driven environments is a plus.

Compensation

We will be accepting applications for this role until 5/1/2025

Our Culture:  At Bonterra, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. To achieve our vision, we cultivate an inclusive environment where diversity is embraced and every team member feels empowered to contribute. Innovation, curiosity, and a commitment to equity guide our work. We foster a culture of belonging, ensuring that every individual is valued, respected, and given the tools to succeed. Together, we are dedicated to making a positive impact in the world.

Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy

• Up to 15 paid company holidays including some commemorating social justice events and self-care

• Paid volunteer time

• Resources for savings and investments

• Paid parental leave

• Paid sick leave

• Health, vision, dental, and life insurance with additional access to health and wellness programs.

• Opportunities to learn, develop, network, and connect

Please note the benefits specified on this page are applicable to full-time employees based in the United States. For international employees, actual benefits may vary based on local standards and regulations and will be determined in accordance with regional considerations, including but not limited to applicable laws and industry norms.

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.