Senior Director, Marketing & Lead Gen

Salary: $140,000-$170,000

Who we are:

InteLogix is a leading provider of integrated solutions, utilizing cutting-edge technology to provide exceptional customer experiences. Our commitment to excellence and innovation has enabled us to redefine industry standards and create brighter futures for our clients and their customers. We are dedicated to making lives better through our empathetic customer engagement and advocacy for our clients' brands and reputations.

Position Overview

InteLogix is seeking a dynamic and strategic Senior Director of Lead Generation & Marketing to lead the development, execution, and optimization of demand-generation, brand-building, and marketing initiatives for our BPO organization. This executive leader will drive measurable pipeline growth, oversee multi-channel marketing strategies, and position the company as a trusted outsourcing partner across global markets.

The ideal candidate has deep expertise in the BPO industry, understands the nuances of outsourced CX, back-office, and technical support operations, and excels at building programs that attract high-quality enterprise prospects.

Key Responsibilities

Marketing Leadership & Strategy

• Develop and execute the company’s comprehensive marketing strategy to support revenue goals in the BPO industry.

• Build positioning and messaging that clearly differentiates the organization in a competitive outsourcing landscape.

• Lead brand strategy, content strategy, digital marketing, demand generation, and product marketing functions.

Lead Generation & Pipeline Growth

• Own the global demand-generation engine including content marketing, SEO, paid media, ABM (Account-Based Marketing), email campaigns, events, webinars, and partnerships.

• Design and optimize data-driven lead generation programs to attract qualified enterprise and mid-market prospects.

• Partner with Sales leadership to define MQL, SQL, and pipeline contribution goals; ensure smooth hand-off through aligned scoring, automation, and workflows.

BPO Market Expertise

• Analyze market trends, buyer personas, competitive offerings, and emerging technologies impacting the BPO sector.

• Identify new verticals, geographic markets, and service lines to increase engagement and lead volume.

• Build thought leadership around CX transformation, automation, multilingual support, AI-enhanced operations, and multi-shore delivery models.

Data, Analytics & Technology

• Oversee marketing analytics, attribution modeling, and reporting to evaluate performance against pipeline and revenue targets.

• Leverage marketing automation platforms (HubSpot, Marketo, Pardot), CRM tools (Salesforce, Zoho), and intent data tools to scale lead generation.

• Implement A/B testing frameworks and continuous optimization for ads, landing pages, and messaging.

Team Leadership & Cross-Functional Collaboration

• Manage, mentor, and grow a global marketing team across content, digital, design, and lead gen functions.

• Collaborate closely with Sales, Operations, Client Success, and Executive Leadership to ensure alignment on growth initiatives.

• Lead relationships with agencies, vendors, and technology partners to support marketing objectives.

Brand Growth & Thought Leadership

• Oversee the creation of high-quality content such as case studies, whitepapers, industry reports, videos, and social campaigns that position the company as an outsourcing expert.

• Represent the company at conferences, industry events, and webinars as a spokesperson or thought leader.

• Ensure consistent brand representation across all channels and communications.

Required Skills & Qualifications

• 10+ years of progressive experience in marketing, demand generation, or growth roles, with at least 4–5 years in a leadership capacity.

• Direct experience in the BPO industry or related outsourcing sectors (CX, IT services, BPM, shared services, etc.).

• Proven track record of building sustainable lead generation engines and delivering measurable pipeline growth.

• Strong understanding of enterprise buying cycles, outsourcing decision-making, and multi-channel marketing strategies.

• Expertise with marketing automation, CRM systems, analytics dashboards, and lead attribution.

• Excellent communication, leadership, and project management skills.

• Ability to thrive in a fast-paced, global, multi-shore business environment.

Preferred Qualifications

• Experience marketing globally

• Familiarity with AI-driven customer experience trends, automation, and digital transformation in outsourcing.

• Experience scaling teams in high-growth, service-based organizations.